LOS ANGELES, Sept. 22, 2016 /PRNewswire/ -- The antidote for anyone who just wants to run away and play instead of getting serious about their own marketing needs will debut on September 26, 2016. Created by Diane A. Curran and called The Marketing Deck: Deal Yourself a Big Idea, it's a one-of-a-kind book, deck of cards and gameplay suite.
"Business owners fall prey to the view that marketing is just hard sell and hype, based on suspicions or bad memories they have as consumers. This blocks creativity when it's their turn to market their own business. They suffer and so does their marketing," Ms. Curran says. "Even with an open mind, they feel pressure in a marketplace saturated with canned marketing formulas that don't inspire them."
"I've met people who embody the Spirit of Marketing. Many times. They want to change the world! Make it a better place! They just know they've got something you want," she notes.
But how to shape a strong marketing message? Ms. Curran continues, "We all resist marketing planning, dismissing it as tedious, inflexible and too slow. This book was born out of a desire to solve this dilemma with spark and substance."
This book makes instant access easy (pick a page, any page) with a rich treasury of 468 marketing ideas and techniques readers choose through classic card games, intuitive idea spreads, even ice-breaker exercises. It pairs with a deck of custom playing cards called The Marketing Deck 90 Card Suite (pick a card, any card). Readers discover how to intuitively combine the ideas they are given into new patterns, games, and play-to-plan action steps.
An early reader's comment (Suzzy Canny, a custom seamstress and solopreneur) typifies the reaction of those who break into ready smiles about The Marketing Deck. "This book has heart. It really stimulates the kind of thinking for me that business can be joy instead of just more hard work." Learn more at http://themarketingdeal.com/the-marketing-deck-is-for-you/.
About the Author:
Diane A. Curran, founder and CEO of The Marketing Deal, is a consultant, speaker & expert in marketing and branding who puts a much-needed focus on making marketing creative. Steeped in the creative arts from her earliest memories, she is equally passionate about the role and power of marketing as high performance communication. She knows the pulse of the good, the ugly and the extraordinary that is today's marketing. For more information visit www.themarketingdeal.com
Additional images available at http://themarketingdeal.com/media-press/
Diane A. Curran
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SOURCE The Marketing Deal