TheStreet Announces Key Appoints To Sales Team Four new account directors bring strong track record of delivering innovative advertising programs
NEW YORK, July 22, 2013 /PRNewswire/ -- TheStreet (NASDAQ: TST) today announced that Ron Kost, Michael McCormack, Andrew Freedman and John Ferraro have joined the advertising sales team as Directors of Advertising Sales under the leadership of group's Vice President, Patrick Dignan. They will be responsible for working with advertisers to sell its brands including TheStreet.com, MainStreet.com and TheStreet TV digital network.
"The new team has excellent experience selling in the financial and business category, and we are excited for them to apply their innovation and creativity to TheStreet's brand," said Dignan. "They're bringing a lot of great ideas to the table that will serve our ongoing mission of providing outstanding customer service while meeting our clients' marketing communication goals."
Ron Kost worked with startup and blue chip media companies for many years and spent the past four years with new media companies like GigaOM media and PSN Inc. He has also held positions with Red Herring, USA Today and Sourceforge Inc. Ron started his career with Ziff Davis Publishing.
Michael McCormack is a seasoned multi-media advertising sales and marketing executive with high-level industry contacts and a strong and consistent track record of improving performance and profitability for diverse multimedia organizations. With an extensive background in media sales, he has held positions with ALM, Forbes and Banner Direct.
Andrew Freedman brings more than 14 years of digital media sales experience to TheStreet and will be responsible for working with agencies and clients on a national basis to increase revenue growth. He previously represented Sojern, LinkedIn, bizjournals and Forbes.com, where he developed strong relationships with Fortune 500 clients and key agencies.
John Ferraro is joining TheStreet from Seeking Alpha where he worked with top financial and non-financial clients on the east coast. He previously worked at Nasdaq.com as Sales Director and The Deal LLC as Associate Publisher. He started his career in media at Young & Rubicam and FCB.
For more information about TheStreet, visit www.t.st.
TheStreet, Inc. is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.
SOURCE TheStreet, Inc.