NEW YORK, Oct. 3, 2013 /PRNewswire/ -- TheStreet, Inc. (NASDAQ: TST), a leading digital financial media company, announced today that it will host this year's Financial Publishers' Roundtable in New York City. From October 4th through 6th, more than 45 top-level marketing executives from over 20 investment newsletter subscription publishers will gather at Andaz Wall Street Hotel in New York City for a discussion about how to best interact with customers.
In the spirit of "co-opetition," publishers present best ideas and practices in regard to customer engagement, customer acquisition, customer retention, improving customer lifetime value, among other issues. Executives share success stories, lessons learned and brainstorm new ideas for the coming year.
"Putting the right customer into the right product through effective engagement and outstanding customer services is the top priority for our subscription newsletter business at TheStreet, and who better to discuss best practices with than our competitors who face similar challenges on a daily basis," said Elisabeth DeMarse, CEO and Chairman of TheStreet, Inc. "We're thrilled to bring The Financial Publishers' Roundtable right to the heart Wall Street and to collaborate on ideas that will strengthen our businesses as we move into the final quarter of the year."
For more information about TheStreet, please visit www.t.st.
About TheStreet, Inc.
TheStreet, Inc. (www.t.st) is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.
SOURCE TheStreet, Inc.