TheStreet Introduces Native Advertising with BrandView Powered by Polar
NEW YORK, Sept. 24, 2014 /PRNewswire/ -- Today, TheStreet, Inc. (NASDAQ:TST) announced the introduction of BrandView, a sponsored content solution for advertising partners that was developed with Polar's MediaVoice, a native advertising platform. BrandView will give brands the opportunity to reach TheStreet's audience by presenting their content on the homepage, article pages and index pages.
"TheStreet is excited to be partnering with Polar on native advertising as a way to bring advertisers closer to our audience by allowing them to not just sell a product, but offer expertise and insight," said Patrick Dignan, Vice President, Advertising Sales for TheStreet. "With our new BrandView section on the homepage, marketers have the opportunity to bring real value to the user experience by educating consumers."
TheStreet has an established set of tiered options for advertisers including Basic, Custom and Custom Video which include a range of content opportunities such as advertiser-created articles, stories created by TheStreet, use of TheStreet's HD studios to record and produce videos and even the ability to conduct and release original research in partnership with TheStreet.
"TheStreet represents every aspect of financial news, from the corporate to the personal. Seeing them leverage that breadth of both content expertise, and share of audience so quickly is a clear indicator of their commitment to building a market leading native advertising offering for their clients," added Sean Erjavec, Chief Revenue Officer for Polar.
For more information about TheStreet, please visit t.st.
About TheStreet
TheStreet, Inc. is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.
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SOURCE TheStreet, Inc.
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