NEW YORK, April 8, 2013 /PRNewswire/ -- TheStreet, Inc. (Nasdaq: TST), a leading digital financial media company, announced today that it will be the first sponsor of Nightly Business Report (NBR) since NBR was acquired by CNBC, First in Business Worldwide. Nightly Business Report reaches 96% of U.S. households.* NBR is also seen on public television's national news and documentary channel, WORLD. "TheStreet is delighted to support the iconic Nightly Business Report and its excellent coverage of business, financial markets and the economy," said Elisabeth DeMarse, chairman and CEO of TheStreet, Inc. "TheStreet is all about helping our users and subscribers become better investors. Our audience is naturally aligned with that of NBR, the longest-running business television program."
"Nightly Business Report's highly educated audience is very desirable for corporations looking to connect with viewers who want to keep up with the day's business, markets and economic news," said Robert Foothorap, Senior Vice President, CNBC Global TV Network Sales. "We are proud to have this award-winning, public television program as part of CNBC's portfolio of multi-media offerings and are very pleased to welcome TheStreet as the inaugural sponsor."
Nightly Business Report, co-anchored by Tyler Mathisen and Susie Gharib, features in-depth coverage and analysis of the biggest financial news stories of the day and access to some of the world's top business leaders and policy makers. Each night, the program explains the day's leading stories in a comprehensive and accessible way to a wide-ranging audience. CNBC also produces NBR's popular Nightly News Brief, a short synopsis of the day's business news events, for public television stations and supports the program's website, NBR.com.
WPBT2 is the presenting station for Nightly Business Report. American Public Television (APT) is the distributor.
TheStreet's sponsorship campaign will feature logos from its suite of subscription services. The subscription services featured include Dividend Stock Advisor, Options Profits, Action Alerts PLUS, and RealMoney. TheStreet's funding credit was produced by Houpla, Inc. which also designed and implemented TheStreet's new studio and production facilities. TheStreet commissioned MediaLink LLC to assess the best place to launch the campaign in support of TheStreet's subscription services and the results supported a launch with Nightly Business Report. Two: 30 second funding credits, featured at the beginning and end of the show, will run April 1 to June 28.
*Source: TRAC Media Services
TheStreet, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company's network of brands includes: TheStreet, Action Alerts PLUS, RealMoney,RealMoney Pro, Stockpickr, Options Profits, MainStreet, RateWatch and Dividend Stock Advisor. For more information on TheStreet's business, visit http://www.t.st. For financial and business news, actionable trading ideas, stock quotes and more, visit TheStreet.com, follow TheStreet on Facebook and Twitter, and access TheStreetthrough all major mobile and tablet platforms. For more information on The Deal, visit www.thedeal.com.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks.
South Florida's premier public broadcaster, WPBT2, is a community-licensed, not-for-profit media enterprise serving communities from the Treasure Coast to the Florida Keys. WPBT2 provides high quality content from PBS, independent acquisitions and its own original productions. WPBT2's digital media platform, offers: 2HD, a 24-hour high definition channel; Digital 2.2, a mix of Science & Nature Channel, The Florida Channel and Create; Digital 2.3,V-me, a 24-hour national Spanish-language network; and www.wpbt2.org, the WPBT2 website including, Impromp2 (a community blog), the WPBT2 Video Player and uVu, a video sharing website.
American Public Television (APT) has been a leading distributor of high-quality, top-rated programming to the nation's public television stations since 1961. APT also has distributed about half of the top 100 highest-rated public television titles for nearly 10 years. Among its 300 new program titles per year, APT programs include nearly 40 news and current affairs programs, prominent documentaries, how-to programs, drama series and classic movies.Nightly Business Report, Moyers & Company, NHK Newsline and BBC World News are among APT's leading news programs. Other popular public television series distributed by APT include America's Test Kitchen From Cook's Illustrated, Rick Steves' Europe, Doc Martin, Lidia's Italy in America, Globe Trekker, Simply Ming, and P. Allen Smith's Garden Home. APT licenses programs internationally through its APT Worldwide service. Now in its 8th year, Create® TV - featuring the best of public television's lifestyle programming - is distributed by APT. APT also distributes WORLD™, public television's premier news, science and documentary channel. To find out more about APT's programs and services, visit APTonline.org.
American Public Television:
617-338-4455 ext 129
SOURCE TheStreet, Inc.