Thinaire hires digital pioneer Tristan Louis as Chief Marketing Officer

NEW YORK, April 7, 2015 /PRNewswire/ -- Thinaire, the leader in monetizing the Internet of Things, announced today that it hired Tristan Louis as Chief Marketing Officer, reporting to the company's CEO, Mark Goodstadt. As part of the management team, Mr. Louis will lead the company's messaging and communication strategy, and work closely with the operations and technology teams to define and continually enhance the company's product strategy.

Mr. Louis brings over 20 years of experience in the digital marketing world to Thinaire. Apart from having served as Chief Innovation Officer for HSBC, Mr. Louis was in the founding management team of 5 successful startups since the early 1990s. He is also credited as one of the co-inventors of podcasting and an early proponent for Internet advertising and digitizing TV advertising.

"Tristan shares our worldview of what it takes to drive high growth in the proximity relationship world," said Mr. Goodstadt. "His experience in driving early digital efforts in fields as varied as advertising, publishing, and banking represent an asset that goes beyond the core marketing role he will occupy."

"I am thrilled to join a team of pioneers in the field of proximity marketing at a time of hyper-growth in this sector of the digital realm," said Mr. Louis. "Many companies are building out beacons and NFC networks, but Thinaire is jumping ahead by putting together the right mix of people, platform, and partners to help companies monetize the Internet of Things."

About Thinaire

Thinaire is the global leader in monetizing the Internet of Things, connecting companies to consumers via mobile devices through the use of beacons, NFC tags, ad-IDs, and other devices. It's award-winning platform supports brands in enhancing customer relationships via moment-of-interest mobile engagement and value exchange.

Contact:
Catherine Barton
646-293-7282
[email protected]

SOURCE Thinaire