thingCHARGER Leads Indiegogo Elite As Crowdfunding Pivots to Become Major Source of Business Capital
All-Time No. 1 Crowdfunded Mobile Accessory Selected for New Program that Lets Successful Campaigns Continue Crowdfunding Beyond Deadline; Introduces Two New Versions, Including Chargers with Surge Protection, Double the Power
NEW YORK, Sept. 18, 2014 /PRNewswire/ -- thingCHARGER, Inc., creator of the No. 1 crowdfunded mobile accessory of all time, is launching the next major phase of its financing on Indiegogo. thingCHARGER is one of a select group of innovators chosen for a new pilot program that lets successful companies invite funding from the crowd even after their initial crowdfunding campaign ends. thingCHARGER's breakout product is a patented mobile device charger that plugs – and aesthetically blends – into U.S. outlets, with interchangeable tips to charge ANY mobile device, eliminating unsightly wires.
Leveraging Indiegogo's new program, thingCHARGER is introducing two new versions of the product – thingCHARGER SP with surge protection; and thingCHARGER 2X with both surge protection and double the power. The products, manufactured by P3 International, are expected to ship to supporters in the second quarter of 2015.
"Since we first introduced thingCHARGER, the demand has blown us away," Segnit said. "The contributions during our first round of funding on Indiegogo – effectively our 'seed round' as a company - got us off to a flying start. Their new program couldn't come at a better time, catalysing another round of funding to support the astonishing demand we've received for thingCHARGER, and helps us as we invest the time required to deliver what we promised: an outstanding product folks will use to charge all their things for years to come."
thingPOINTS: A New Reward Program
The cornerstone of this new phase is thingPOINTS, reward points for sharing thingCHARGER with friends and family. Every contributor receives 75 thingPOINTS to get things started. Then, for every new contributor referred, they will get an additional 200 thingPOINTS, enough for one thingCHARGER upgrade – and leaving almost enough points for a second.
"We'd never be here without our initial contributors, so we're giving them even more perks this time around," Segnit said. "In addition to shipping to them first, they're getting double thingPOINTs in this second phase of the campaign, as well as generous credit for all the sharing they did in the first."
Contributors can accumulate enough points to translate into other prizes, even cash. thingPOINTS are also transferable, enabling contributors to share excess points with those who need a few more to reach their next upgrade. Details on the referral program can be found at http://Launch.thingCHARGER.com.
About thingCHARGER
thingCHARGER Inc. is a mobile accessory company focused on simplifying life by aesthetically eliminating the clutter new devices bring to a home. The company's flagship product, thingCHARGER, is a patented mobile device charger that plugs into traditional outlets and enables the charging of any mobile device without the need for wires, while blending into the look and feel of the home. For more information, visit http://Launch.thingCHARGER.com
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SOURCE thingCHARGER, Inc.
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