2014

ThinkAnalytics Goes to Bat with New ThinkSports Applications Highlights:

- New sports applications expand sports metadata library, offering world's largest base of sports recommendations

- ThinkSports supports more than 50 sports across 20-plus countries, and in 17 languages

- Integrates Thuuz Sports' service to recommend content involving the viewers' favorite athletes, teams and sports

LONDON and LOS ANGELES, Sept. 9, 2013 /PRNewswire/ -- ThinkAnalytics, developer of the world's most deployed multiplatform TV search and recommendations engine, today announced ThinkSports, its comprehensive worldwide sports metadata library. ThinkSports enables broadcasters and pay-TV providers to deliver highly-personalized recommendations to viewers based on their favorite athletes, teams and sporting events.

ThinkSports integrates Thuuz Sports™ service to offer the industry's most comprehensive sports recommendations with support for more than 50 sports across 20 countries, and in 17 languages.

ThinkSports makes it easier for fans to discover, and watch, programming as well as accelerating the launch of associated personalized sports-related services. It combines comprehensive sports event-related metadata in multiple languages with the ability to provide personalized multiple recommendations across various devices. This means athletics fans can set their preferences to see all related content in the EPG, so they won't miss Usain Bolt in a single race.

ThinkSports makes it simple to track live and upcoming matches and events, as well as event highlights and athlete interviews, from the existing EPG. Using an advanced ratings system to see at a glance which games are most exciting, ThinkSports rates all live and upcoming matches that are of interest to each sports fan on a scale of 0-100 to enhance the personalized viewing experience.

"Given the critical role of football in European pay-TV, baseball in North America and cricket in India, for example, offering specialized applications to deliver personalized recommendations represents a new way for operators to increase their audience figures for televised and streamed sporting events," said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. "ThinkSports helps expose consumers to a wider range of sporting content than they would normally discover for themselves, while keeping pace with the enormous volume of metadata that is constantly updated for sporting events."

Part of ThinkMetadata, ThinkSports represents the largest global source of pre-tagged metadata for sports and is expanded on a daily basis. ThinkSports enables operators to offer subscribers recommendations for live and recorded sporting events across TV, Web or mobile devices.

ThinkAnalytics has a customer base of over 50 operators worldwide serving more than 130 million licensed subscribers. Customers include: Cox Communications, Liberty Global, BSkyB, Swisscom, Unitymedia in Germany, Zon in Portugal, and Nordic operator Canal Digital. The platform is available as a cloud-based, on-premise or hosted solution.

ThinkAnalytics offers personalized recommendations that are based on the industry's most comprehensive data and text mining platform. The company's Recommendations Engine enables broadcasters, pay-TV operators and OTT providers to deliver highly personalized TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) across screens in 17 languages. These include: English, French, German, Dutch, Italian, Portuguese, Spanish and Turkish.

About ThinkAnalytics
ThinkAnalytics is the leading provider and most widely deployed real-time personalized content and recommendations engine in the market today, bringing together intelligent search with comprehensive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers' tastes with a unique personalised experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more.

ThinkAnalytics' technology services more than 130 million subscribers worldwide. ThinkAnalytics is a private, employee-owned company. ThinkAnalytics is jointly headquartered in the US and United Kingdom with offices in London, Glasgow and Los Angeles , and has partnerships with leading media corporations worldwide. For more information please go to: www.ThinkAnalytics.com.

About Thuuz Sports
Thuuz is an award-winning mobile and connected TV service revolutionizing how sports fans discover and connect to sports programming.  Leveraging monitoring algorithms, social signaling and fan preferences, Thuuz consumer applications and partner products are designed to increase audience size for televised and streamed sporting events. Thuuz partners with leading TV providers, wireless carriers, consumer electronics companies and sports networks. Thuuz was founded in 2010, and is headquartered in Palo Alto, California.

SOURCE ThinkAnalytics



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