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Thinking Outside the Retail Box: The Ins and Outs of Corporate Buys and Catalog Sales for Authors

PR Newswire's Small Business PR Toolkit offers strategy for bulk-selling opportunities.

Nov 13, 2013, 11:18 ET from PR Newswire Association LLC

NEW YORK, Nov. 13, 2013 /PRNewswire/ -- With so much emphasis on critical acclaim, it is easy to overlook the importance that sales play in the success of an author's career. Though "book sales" are typically associated with brick-and-mortar retailers like Barnes & Noble and ecommerce sites like Amazon, there are additional sales channels for authors.  Bulk sales offer an opportunity to move thousands of copies of books and eliminate the possibility of returned product. Depending on the type of book, authors can explore a variety of bulk sales options, including:

  • Books offered at annual company meetings
  • Books promoted to consumers at a discount
  • Books offered to new clients by financial institutions
  • Books targeted to new home buyers
  • Catalog sales


Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., takes authors through two of the most common bulk sale methods in her latest article for PR Newswire's Small Business PR Toolkit. From determining whether your book is a fit for corporate buys, to offering tips on how to position your book to advantage in the competitive world of catalogs, Sansevieri offers a realistic guide for boosting sales your profile through often-overlooked channels.

To learn more:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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