NEW YORK, Nov. 13, 2013 /PRNewswire/ -- With so much emphasis on critical acclaim, it is easy to overlook the importance that sales play in the success of an author's career. Though "book sales" are typically associated with brick-and-mortar retailers like Barnes & Noble and ecommerce sites like Amazon, there are additional sales channels for authors. Bulk sales offer an opportunity to move thousands of copies of books and eliminate the possibility of returned product. Depending on the type of book, authors can explore a variety of bulk sales options, including:
- Books offered at annual company meetings
- Books promoted to consumers at a discount
- Books offered to new clients by financial institutions
- Books targeted to new home buyers
- Catalog sales
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., takes authors through two of the most common bulk sale methods in her latest article for PR Newswire's Small Business PR Toolkit. From determining whether your book is a fit for corporate buys, to offering tips on how to position your book to advantage in the competitive world of catalogs, Sansevieri offers a realistic guide for boosting sales your profile through often-overlooked channels.
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