Thirty-Fifth Annual BAA Marketing Law Conference Opens in Chicago
Largest Crowd in Event's History Attempts to Master the Next Wave of Marketing Law
CHICAGO, Nov. 19, 2013 /PRNewswire-USNewswire/ -- The 35th Annual Brand Activation Association (BAA) Marketing Law Conference opened yesterday with nearly 700 leading lawyers, legislators and marketers arriving in Chicago. The largest crowd in the event's history will address topics including BIG DATA, online privacy and the constant challenge of lawmakers to keep pace with technology and new practices.
"There are very few conferences anywhere that will have a greater direct impact on the lives of consumers or is as broad and deep as this one," said Ed Kabak, Chief Legal Officer of the BAA. "We'll have legislators, FTC Commissioners, outside and in-house attorneys and corporate marketers in one place addressing issues that affect us all."
The agenda covers diverse topics including social media, privacy, targeted advertising, BIG DATA, online games and sweepstakes, privacy and the legal and ethical challenges inherent in emerging social, mobile and digital technologies. Before the conference concludes on Wednesday, attendees will hear from more than 120 experts in more than 60 presentations and roundtables.
"This conference grows bigger every year and I see that continuing," said Kabak. "Brand marketing continues to become more interactive with the consumer. This is a gathering that needs to take place as we, as an industry, must keep up with the rapidly advancing technology and the need to comply with the quickly changing rules and regulations that govern our lives, laws and ethics."
The BAA Marketing Law Conference, subtitled "Mastering the Next Wave of Marketing Law" runs through November 20, 2013.
About BAA
The Brand Activation Association (BAA) -- the rebranded Promotion Marketing Association (PMA) -- is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing over $750 billion dollars in sales, brand activation disciplines include all the myriad connection points with the consumer, such as digital/mobile/social media marketing, shopper/retailer marketing, experiential marketing, marketing law, promotion marketing, multi-cultural and niche marketing, cause marketing, and sports, entertainment and sponsorship marketing.
Founded in 1911, the BAA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization's membership is comprised of Fortune 500 companies; top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide. The BAA is headquartered in New York City with its affiliate, the BAA Educational Foundation, Inc. For more information about BAA visit www.baalink.org.
SOURCE Brand Activation Association
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