This New Year, Get Fit The Practical Way: Transform Your Chair Into A Sizzling Dance Partner With Zumba Sentao™ ~New Zumba® Specialty Program Combines Explosive Chair-Based Choreography with Red Hot World Rhythms to Torch Calories and Sculpt Muscle in 2013

MIAMI, Jan. 3, 2013 /PRNewswire/ -- The most popular of New Year's resolutions is losing weight, and Zumba Fitness - the global multimedia fitness leader - has built its reputation and mass following on making exercise fun, easy and effective. As the creator of the acclaimed Zumba® dance-fitness party workout, Zumba Fitness has developed a new specialty program that allows consumers to experience the Zumba Fitness party and its signature exotic world rhythms by transforming a chair into a sizzling dance partner to torch up to 1,000 calories per hour.

This explosive class revolutionizes the Zumba fitness-party with a fusion of chair-based dance choreography and traditional fitness moves that include seated triceps dips, squats, lunges, push-ups and abdominal crunches. Using their own body weight, participants of Zumba Sentao will strengthen, balance and stabilize their core while simultaneously improving cardiovascular performance and enhancing muscle strength, definition and endurance. In partnering up with the chair, participants are performing both seated and standing toning exercises to enhance the workout experience in a minimal amount of time.

"Like all of our programs, Zumba Sentao™ was designed to be easy, effective and disguise the workout—all you need to do is grab a chair and get in the happy zone," said Alberto Perlman, Zumba Fitness co-founder and CEO. "This class is revolutionary for the Zumba program and revolutionary for fitness. By turning the chair into a dance partner, we've created a fun and exhilarating new way to strengthen the core, sculpt the body and burn calories - and have a fantastic time while doing so. Zumba instructors all over the world are going to see the benefits in bringing this new program to their students."

Developed by Zumba Fitness co-founder Beto and Zumba® Education Specialist (ZES) Marcie Gill, Zumba Sentao™ is the newest addition to the world-famous Zumba® fitness program that counts 14 million weekly fans in more than 150 countries around the globe. To find a Zumba Sentao class and view the class trailer, visit www.zumba.com/sentao.

About Zumba Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.  Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine.  For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines: 

Please DO: 

  • Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA"; 
  • Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.  
  • Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.

Please DO NOT:

  • Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
  • Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
  • Change the trademark--for example, do not write "Zumbamania" or "Zumbarina".

SOURCE Zumba Fitness, LLC



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