2014

This Valentine's Day, Heartthrob Chef Fabio Viviani And Quaker® Oats Show Women Why Breakfast Has Never Been So Hot Check out youtube.com/Quaker to see how Fabio is encouraging women to help care for their hearts

CHICAGO, Feb. 14, 2013 /PRNewswire/ -- On Valentine's Day 2013, popular chef and restaurateur Fabio Viviani will steal hearts away with an invitation for breakfast featuring a hot, delicious bowl of heart-healthy Quaker Oatmeal. In honor of American Heart Month, Fabio's Epic "Hot" Breakfast video will get women's hearts racing in a good way. By sharing the steamy video, people will help the Quaker Oats Company, a subsidiary of PepsiCo, Inc., support the American Heart Association's Go Red For Women® movement by spreading the message about the importance of heart health.

(Photo: http://photos.prnewswire.com/prnh/20130214/AQ60224-a)

(Logo: http://photos.prnewswire.com/prnh/20130214/AQ60224LOGO-b)

According to the American Heart Association, while ninety percent of women have one or more risk factors for developing heart disease, only one in five American women believe that heart disease is her greatest health threat. There are little things women can do each day, such as choosing whole grain Quaker Oats to help take care of their hearts. In fact, clinical research has shown that as part of a diet low in saturated fat and cholesterol, three grams daily of oat soluble fiber may help reduce the risk of heart disease. So Fabio's invitation to wake up with him and a heart-healthy oatmeal breakfast is more than just a flirtatious guy who knows his way around a kitchen – it's a call to action urging women to take care of themselves for themselves, their families and everyone who loves them.

"I love women and I love food – particularly breakfast options. So naturally I love inspiring women to take care of themselves by starting every day with a heart-healthy oatmeal breakfast," says Fabio, whose video (rated R for red) is available at youtube.com/Quaker. "This video is more than just a light-hearted way to get you going; it's a serious wake-up call for women everywhere to make smarter choices to help protect their hearts."

By sharing Fabio's heart-pumping video between February 14 and February 28 on Twitter using #QuakerLove, not only will people help promote heart health, but they also will have a chance to win a getaway for two to Chicago and dine in style at Siena Tavern. Fifteen participants will also be chosen at random to receive an Epic Hot Breakfast prize pack including Quaker products and a signed cookbook from Fabio to help start their day. Additionally, check out Fabio's delicious Love Your Heart Oatmeal recipe on QuakerOats.com for a heart-healthy culinary creation featuring ginger maple and fresh berries.

"At Quaker, we are committed to nourishing families and have a long-standing heritage of promoting heart health through our delicious whole grain oats," said Marianne O'Shea, Ph.D., Director, Quaker Oats Center of Excellence. "In fact, sixteen years ago the Food and Drug Administration granted the first food-specific health claim for oats and heart health. Today, it's important we honor this achievement through our continued support of the American Heart Association's Go Red For Women movement."

Quaker provides a variety of delicious, heart-healthy products to help fuel moms and give them energy for an active lifestyle with their families. Options include Old Fashioned Quaker Oats, Quaker Instant Oatmeal and now new Quaker Perfect Portions – a truly customizable instant oatmeal that comes in a convenient, multiserve package without added sugar that allows moms to make a little or make a lot and sweeten to their liking. For more information on Quaker products and programs, visit QuakerOats.com, Facebook.com/Quaker or Twitter.com/Quaker.

About the Quaker Epic Hot Breakfast Twitter Sweepstakes

To enter the Epic Hot Breakfast Twitter Sweepstakes, share Quaker's Epic Hot Breakfast video on YouTube.com/Quaker via Twitter with hashtag #QuakerLove from February 14 at 7:00 a.m. CT through February 28 at 11:59 p.m. CT. A total of 16 official sweepstakes prizes will be awarded, with 15 prize pack winners and one grand prize winner. For official contest rules and prizing details please visit http://bit.ly/11H0zCq.

About The Quaker Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

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About Go Red for Women

Go Red For Women® is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women® movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women® movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women® movement is nationally sponsored by Macy's and Merck & Co., Inc, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Go Red trademark of AHA, Red Dress trademark of DHHS.

CONTACTS:


Sara Scharg             

Abbye Marx

Quaker Oats               

Edelman Public Relations

312.821.2427          

312.240.2885

sara.scharg@pepsico.com        

abagayle.marx@edelman.com

 

SOURCE The Quaker Oats Company



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