Thomas Nelson Gift Books Releases Interactive Apps Based on Bestselling Devotional Titles

NASHVILLE, Tenn., July 25, 2011 /PRNewswire/ -- Thomas Nelson Gift Books released a line of apps today for their bestselling devotionals. The first apps in the launch include the platinum-selling devotional Jesus Calling and Max Lucado's newest devotional Live Loved. These apps, priced at $9.99 each, are available for purchase today in the iTunes® Store for iPhone, iPod touch, and iPad with apps for Droid phone and tablets following this fall.  The $9.99 app includes customized formatting for the iPhone, iPod touch, and iPad.

Each app includes all of the devotions and scripture from the book, as well as features that take each devotional to the next level in terms of interactivity and ease of use, including the ability to:

• Share excerpts or thoughts on social media platforms
• Add personal notes for each devotional
• Customize with a choice of beautiful backgrounds
• Search by topic, date, verse, or keyword
• Watch special videos and interviews with the author
• Shop for other products by the author
• Gift the app to a friend

"God's love is vast, His grace unending," says pastor and best-selling author Max Lucado. "My hope is that the Live Loved devotional app will provide each user with a continual, interactive reminder of God's overflowing love and encouragement."

With the print versions of these titles already showing great success in the consumer market, Thomas Nelson anticipates that these daily devotional apps will provide hope, encouragement and inspiration to a whole new generation of readers on the go.

"After Jesus Calling was made available to the public, I was astonished to hear people say, time after time, each day's reading seems to be written just for me," recalls author Sarah Young on the success of Jesus Calling.

Thomas Nelson is happy to provide these apps as a continued path toward convenient and user-friendly gift and inspirational product offerings.

Thomas Nelson Gift Books Publisher Laura Minchew explains, "Apps offer a new level of accessibility for this outstanding devotional content.  I especially love the ease of sharing content via Facebook or Twitter and the immediate giftability of the apps."

Max Lucado has more than 100 million products in print, including 80 million book products, and a publishing career spanning 25 years. Many of his titles have been on national bestsellers lists like The New York Times, USA Today, Publishers Weekly and ECPA. Lucado has been featured on many national media outlets including The TODAY Show, Good Morning America and Fox & Friends in the last year. Max and his wife Denalyn live in San Antonio, Texas, where he is Minister of Preaching at Oak Hills Church. More on Max Lucado can be found at www.MaxLucado.com.

Sarah Young is quietly leading millions of men and women worldwide on a journey of intimacy with Christ. Sarah and her husband have traveled around the world planting churches and counseling. They currently are ministering to a Japanese-speaking community in Australia. Hometown: Perth, Western Australia.

For more information, contact Julie Solomon, [email protected]

Thomas Nelson Gift Division sets the standard within the gift book industry by placing exceptional quality and innovative design in each and every one of its journals, devotionals, promise books and gift books. For more information, visit our website www.thomasnelson.com.

SOURCE Thomas Nelson Gift Books