NEW ORLEANS, Jan. 27, 2017 /PRNewswire/ -- Carfax and DealerSocket are giving online shoppers more Carfax information to help dealers boost customer confidence. More than 4,000 Carfax dealer websites powered by DealerSocket now are upgraded with Carfax Snapshot, which puts key vehicle history details – such as reported accidents, number of owners, service records and open recalls – for specific vehicles right on the search results (SRP) and vehicle details (VDP) pages. With this information, online shoppers can quickly assess if a vehicle has the right history for them and make faster buying decisions.
A single mouse click on the Carfax Snapshot tool instantly takes buyers to the full Carfax Report.
"Transparency is a requisite for success in the current used car marketplace," said Aaron Schinke, director of product management for DealerSocket. "Having an additional layer of vital Carfax information on our dealers' websites with the Carfax Snapshot tool helps ensure transparency and build trust for each transaction. It's another step in our efforts to provide dealers with the most innovative and versatile website solutions available today."
Online shoppers can view Carfax Reports purchased by dealers for free on dealer websites created by DealerSocket. Seeing both the Carfax Snapshot details and free Carfax Report helps consumers make faster, more confident buying decisions.
"Carfax information is one of the cornerstones for building buyer confidence," said Dan Drescher, COO, The Autobarn Dealer Group - Richard Fisher Dealerships (rf2k.com), a Carfax Advantage dealer group. "Being one of the region's leading dealers for over 25 years, our mission has always been putting our customers and their families in safe, reliable cars. Any opportunity for us to tell them about the vehicle's history, especially farther up the funnel, gets us closer to achieving that mission. Thanks to the enhanced DealerSocket solution, we expect the addition of Carfax Snapshot to our website will lead to even more confident, satisfied buyers."
Dealers that want to add Carfax Snapshot to their website can contact their Carfax representative or website solution provider.
About Carfax (www.carfax.com)
Carfax, a unit of IHS Markit (Nasdaq: INFO), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by 30,000 dealerships to help acquire, advertise, retail and service used cars using innovative services like Carfax Used Car Listings and myCarfax. Carfax is an essential part of 36 manufacturer Certified programs, is integrated into hundreds of acquisition and inventory management tools, and featured on thousands of automotive websites. Become a Carfax Advantage™ dealer and see how Carfax helps your dealership win at www.carfaxonline.com. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.
DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience, DMS, data mining, and inventory management solutions. Headquartered in San Clemente, California, DealerSocket employs more than 1,000 people, serves 11,000 dealerships and 300,000 active users in the United States, Canada and Australia. DealerSocket's advanced technology provides benchmarking data that paces the industry, and its insightful experts identify trends and develop strategic roadmaps that help dealers optimize processes and operate more profitably. Visit DealerSocket.com for more information.
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