Regardless of the category that you fall into, if you are interested in a discount I do not want your quest for "cheaper" to be in exchange for less service and/or quality. So understanding what drives people to want discounts will help you choose the right Valentine's gift.
Why do discounts work?
Most discounts work on the principal of urgency. If you don't buy now you will lose the opportunity of the discount. Discounts work because of the anticipation of missing out. Anyone selling a Valentine Day service or gift can tap into this principal of urgency within you in order to sell you something.
What discounts work best?
Some discounts do work better than others. For example, people prefer to get 50% more of the same product for the same price rather than to save 33%, even though both are the same savings. Buyers also prefer a 25% discount on top of a 20% discount, instead of a 40% discount, even though it's the same savings.
The wording of your discount has a lot of impact on how it is perceived. For example, "$5.00 off" emphasizes achieving a gain while "Save $5.00" emphasizes avoiding a loss. It's been found that "Get $ off" tends to motivate buyers more.
In short, discounts are great! But buy the Valentines gift that YOU want, and don't let the discount drive the decision.
For more personal injury tips visit, http://zaneslaw.com/
The author of this article, Doug Zanes, a Phoenix car accident and personal injury lawyer: http://zaneslaw.com/arizona-personal-injury-attorneys/arizona-injury-attorney/
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/three-cautionary-tips-for-valentines-day-shoppers-300402841.html
SOURCE Zanes Law