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2014

Three Olives® Vodka -- The London Vodka -- Announces $20M Advertising Campaign Featuring Clive Owen

British Actor lends his sophisticated style to the U.S.'s fastest growing imported super-premium vodka

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JERSEY CITY, N.J., Jan. 17, 2013 /PRNewswire/ -- Three Olives, a super-premium vodka brand imported from England, announced today the launch of a new $20 million advertising campaign featuring Oscar-nominated British actor Clive Owen to showcase the brand's new packaging, luxurious style and sophisticated flavor.

The campaign, shot in London by world-renowned photographer Norman Jean Roy and created by the Brooklyn-based Dead As We Know It ad agency, features atmospheric images of Clive Owen at various locations throughout London, reflecting the brand's British origins. The campaign will run internationally in newspapers, magazine, out of home and digital.

Best known from his performances in award-winning films such as Children of Men, Sin City and The International, as well as considerable stage and television work, Owen gained notoriety in the U.S. when he co-starred with Julia Roberts in Closer. He also played opposite Cate Blanchett in Elizabeth: The Golden Age and held the lead role in the Spanish thriller Intruders. He also starred as Ernest Hemingway opposite Nicole Kidman as Martha Gellhorn in HBO's Hemingway & Gellhorn, a film that earned multiple nominations and accolades.

"The new campaign sets Three Olives Vodka apart from the competition with a cosmopolitan mystique and style. Clive Owen has an incredible presence and perfectly represents the sophistication and refined aesthetic associated with the fastest-growing imported super-premium vodka brand in the U.S.," said a spokesperson for Proximo Spirits, the brand's U.S. importer.

Three Olives Vodka is quadruple distilled from English Winter Wheat to deliver an exceptionally smooth, superior tasting vodka perfect for the ultimate martini or cocktail. It is trending to break the 1.5 million case mark in 2013.

The campaign is the largest advertising spend in Three Olives Vodka history and debuts in January 2013.

About Three Olives
Launched in 1998, Three Olives Vodka is the ultimate expression of an imported luxury brand. Inspired by the classic vodka martini served garnished with olives, Three Olives is made from the finest wheat harvested in England and undergoes quadruple distillation and filtration to produce a smooth and elegant taste. Acquired by N.J.-based Proximo Spirits in 2007, Three Olives offers a classic, unflavored vodka as well as over 21 distinctly flavored vodkas.  Visit threeolives.com for more information.

About Proximo
Proximo is a privately owned, premium spirits importer based in New Jersey. With just over five years' business, the company's portfolio includes 1800® Tequila, The Kraken™ Black Spiced Rum and Hangar One® Vodka.

SOURCE Proximo Spirits



RELATED LINKS
http://www.threeolives.com

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