NEW YORK, March 27, 2013 /PRNewswire/ -- On the opening day of the New York International Auto Show, Infiniti announced Sebastian Vettel, Infiniti Red Bull Racing driver and triple Formula One World Champion, as Director of Performance for the premium automotive brand.
This latest announcement extends and enhances Vettel's relationship with Infiniti which formally began in 2011. In this capacity, Vettel already has played a crucial role in developing Infiniti's vehicle line-up, starting with the exclusive Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50.
Making the announcement, Infiniti President Johan de Nysschen said: "Sebastian's talent and ability behind the wheel is unquestionable and his role in developing Infiniti vehicles has already proven invaluable. How many premium automotive brands can honestly say its vehicles have been developed alongside a triple World Champion? As our technical collaboration with Infiniti Red Bull Racing continues to deepen, so does our relationship with Sebastian who will be crucial to the development of our future vehicle line-up, ensuring Infiniti stands for passion and performance in a brand that challenges the status quo."
Vettel has been central to the development of the new Infiniti Q50 from its early stages. He spent time with Infiniti engineers in Japan, providing them with his world-class chassis dynamics, performance and handling feedback. He was then involved in testing early models alongside Infiniti Red Bull Racing Test and Reserve driver Sebastien Buemi in Japan, around the famed Nurburgring in Germany, and at the Formula One pre-season test at the Spanish Circuit de Catalunya in early March.
As Title and Vehicle Performance Partner of Infiniti Red Bull Racing from the start of the 2013 Formula One season, Infiniti has deepened its technical relationship with the Team. This announcement ensures that Vettel will become involved in the development of more future Infiniti vehicles.
"I am really happy to extend my relationship with Infiniti and become their Director of Performance," said Sebastian Vettel. "Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future."
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About Infiniti in Formula One
Infiniti, the premium automotive brand, starts the 2013 season as Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing. With a deepened technical collaboration across people, process and technologies, an 'open door' approach is enabling both sides to access a pool of innovation, new technologies and R&D resources in the shared pursuit of precision and performance.
Since the partnership's inception in 2011 it has already seen the launch of the Infiniti FX Vettel Edition and product development input from Sebastian Vettel and test driver Sebastien Buemi for the all-new Infiniti Q50 premium sports saloon. Infiniti continues to be the most visible automotive brand in Formula One, and the deepened partnership will ensure closer alignment on an increasing number of future team collaborations.