"I've seen the science behind Thync and experienced the effects myself," said Dr. Eric Potterat. "I believe this technology is a breakthrough that could potentially help the general public, as well as professionals in high pressure environments, lower their stress levels without using chemical solutions."
Dr. Potterat will utilize his research on resilience, stress reduction, decision-making and elite performance in extreme environments to provide key insights on how Thync can use their technology to have the most impact for mitigating stress and improving mental performance. Thync uses safe, low levels of electrical energy to activate specific nerves that influence the body's stress response, helping people de-stress or calm down without the use of chemicals.
"We have a serious stress epidemic occurring in our country, with many of us battling stress through the chronic use of prescription drugs and alcohol," said Isy Goldwasser, founder and CEO of Thync. "Thync's wearable products make it possible for consumers to actively cope with stress without using substances and Eric's expertise and skills will help us hone our technology and bring it to those who can use it the most."
It's estimated that stress is a $1 trillion health epidemic, making it more costly than cancer, smoking, diabetes and heart disease combined. Coping with stress is a costly issue, with alcohol and prescription drugs costing $270 billion each year.
Dr. Potterat is also credited for developing and implementing the Mental Toughness Training Program for the U.S. Navy SEALs and embedding it into their training pipeline. He has 30 peer-reviewed, professional journal and/or chapter publications, has been featured on national media (History Channel, MSNBC, national magazines, etc.), and has served as a consultant and speaker on human factors, assessment and selection, wellness, performance optimization and mental toughness to many organizations including, NASA, the U.S. Olympic Training Center, many law enforcement and government agencies, and numerous professional (NFL, MLB, NBA, etc.) and collegiate sports teams.
Thync is the pioneer of the first consumer wearables to actively relieve stress using our body's natural mechanisms. Through groundbreaking neuroscience, Thync's mission is to lower stress in the world. Thync's technology acts on stress pathways in the body directly without the side effects associated with drinks and pills. Thync is headquartered in Silicon Valley. More information is available at www.thync.com.
Jill Rountree at Consort Partners for Thync
+1 (210) 602-4245
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