Tic Tac® Mints Launches New Spearmint Mix Flavor
Unique, dual-pill offering of spearmint flavors marks the brand's first mint innovation in years
SOMERSET, N.J., Feb. 26, 2015 /PRNewswire/ -- Today Tic Tac® mints, known for its iconic shape and unique packaging, is launching Spearmint Mix Tic Tac® mints, the first ever dual-pill offering of spearmint flavors in a single pack that puts an exciting twist on a beloved mint flavor. Back with its first new mint flavor since the introduction of Powermint Tic Tac® mints in 2010, this latest flavor is a unique blend of artificially flavored spearmint mints that mixes smooth, mild light green pills and intense, refreshing dark green pills for the perfect experience.
"The introduction of Spearmint Mix Tic Tac® mints gives us an opportunity to return to our roots while putting an innovative twist on a classic mint flavor that our fans have come to expect from us," said Todd Midura, Marketing Category Manager of Tic Tac® mints at Ferrero U.S.A., Inc. "Much like the unpredictable moments of the day, it offers a contrast of flavors that work together to give fans the best of both worlds – mild and intense – in a single pack."
Beginning February 2015, Spearmint Mix Tic Tac® mints can be purchased at select grocery, drug, mass and convenience stores. It will join the Tic Tac® brand's portfolio of mint flavors which includes Freshmints, Powermint and Wintergreen Tic Tac® mints.
To learn more information on Spearmint Mix Tic Tac® mints, "Like" Tic Tac USA on Facebook (www.Facebook.com/TicTacUSA) and follow Tic Tac USA on Twitter (www.Twitter.com/TicTacUSA).
ABOUT TIC TAC® MINTS AND FERRERO
The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading mint brand for over 40 years. Tic Tac® is sold worldwide. The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today – Nutella® hazelnut spread. Since then the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Raffaello® confections and Tic Tac® mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.facebook.com/tictacusa or www.tictacusa.com.
SOURCE Tic Tac mints
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