"At the University of Oregon, we are always searching for any enhancement that will benefit the fan experience," said Craig Pintens, Senior Associate Athletic Director of Marketing & Public Relations for the University of Oregon. "With Ticketmaster's demonstration and commitment to integrating innovative vendors, we will be able to continue to push the best solutions for our fans."
As early technology adaptors, the University of Oregon will leverage all of Ticketmaster's comprehensive product offerings and resources for UO's athletic programs including solutions for multichannel marketing, data analytics and sales monitoring, market pricing, internal communications and much more. Ticketmaster has also been charged with creating an even better UO fan experience through a more visually appealing and branded site in addition to enhancing the functionality and user experience for ticket holders, donors and students.
"Ticketmaster is proud to partner with such storied athletic programs at institutions like the University of Oregon," said Janeen Lalik, SVP, College Athletics for Ticketmaster North America. "Ticketmaster's collegiate partnerships are an integral component of our overall sports business as we continue to bolster our existing and new client relationships to help provide a great fan experience."
"We entered our selection process with an open mind. As we compared our options in the market place, it was clear to us that Ticketmaster had the most comprehensive platform for our fans," Pintens continued. "Our relationship will enable our staff to operate at a higher level and assist in filling up our venues for our student-athletes."
Ticketmaster will support all of the University of Oregon's athletic programs held at Autzen Stadium, Matthew Knight Arena, Hayward Field, PK Park, Jane Sanders Stadium and Pape Field in addition to third party events such as concerts and other special engagements on the UO campus.
Ticketmaster is the global market leader in live event ticketing, digital marketing, and mobile fan engagement tools that drive over 530 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide. Ticketmaster is a division of Live Nation Entertainment, the world's leading live entertainment company.
Logo - http://photos.prnewswire.com/prnh/20160725/392818LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ticketmaster-becomes-official-ticketing-partner-for-university-of-oregon-as-the-school-enhances-its-offerings-for-athletic-programs-300370843.html