MIAMI, July 16, 2014 /PRNewswire/ -- TigerDirect, a subsidiary of Systemax Inc. (NYSE: SYX), today announced that Lenovo has signed on to be the title sponsor for the company's TigerDirect Innovation: IT Conference and Expo, an exclusive business-to-business (B2B) sector symposium to be held at the Third Annual TigerDirect Tech Bash on November 7, 2014 that is anticipated to draw more than 20,000 attendees.
The TigerDirect Innovation: IT Conference and Expo, a must-attend for business and public sector IT leaders, will be held at the new Major League Baseball (MLB) Marlin's Park in Miami. The event will showcase the latest technology trends and solutions for the B2B space. Attendees will have the opportunity to directly connect with the top technology manufacturers in the industry. Vendors will be able to reveal their new products and solutions to an audience of more than 500 commercial customers.
Building upon the enormous success of the Tech Bash's previous annual consumer-facing events, TigerDirect has designed this event to meet the exclusive needs of the B2B sector, including IT-focused breakout sessions, interactive demonstrations and on-site purchasing. Leading vendors will dive into transformative industry topics, as well as provide insights into how technology can drive business, make operations more productive and help commercial providers plan for the future.
"For more than 25 years, TigerDirect has served the IT needs of the SMB and public sector markets through a dedicated team of professions offering personalized advice, and a growing suite of advanced solutions and services. The expansion of Tech Bash to include a B2B sector expo is a natural addition and reflects our commitment to serve the unique needs of this market," said Steven Leeds, Director of Corporate Marketing at TigerDirect. "TigerDirect has a longstanding relationship with Lenovo and we are excited to have them join us as the title sponsor of our premier B2B event, which will highlight the latest IT innovations, solutions and advice that empower businesses for success."
As the title sponsor, Lenovo will host three breakout sessions at TigerDirect's inaugural IT conference and expo, as well as demonstrations showcasing their premier products. Breakout session topics include: an introduction to the brand and its innovations amongst SMB and enterprise customers; the assessment of customers' computing needs to minimize mobile and desktop device confusion, with a spotlight on Lenovo's Tiny desktops; and an overview of Lenovo's Enterprise Systems Group (ESG), as well as the group's related ThinkServer and ThinkStation product portfolio.
"We are proud to sponsor this exciting event that has technology and forward moving tech solutions for businesses in the spotlight. The TigerDirect Innovation: IT Conference and Expo presents an excellent opportunity to showcase our emerging technology and product lines, and we look forward to presenting these to all businesses attending," said Rob Cato, Director, DRC Sales for Lenovo.
About Lenovo: Built on product innovation, a highly efficient global supply chain and strong strategic execution, we develop, manufacture and market reliable, high-quality, secure and easy-to-use technology products and services for customers who want technology that does more — because people have a lot more to do. Our product lines include legendary Think-branded commercial PCs, Idea-branded consumer PCs, servers, workstations and tablets.
About TigerDirect: For more than 25 years, TigerDirect.com has served the technology needs of both personal and business users, selling consumer electronics, computers, digital media technology and peripherals via business-to-business, Internet and catalog channels. Beyond its vast product offerings, TigerDirect has become a trusted partner to hundreds of thousands of SMB and public sector organizations by providing a suite of IT solutions and services. TigerDirect.com is a subsidiary of Systemax Inc.
About Systemax Inc.: Systemax Inc. (www.systemax.com), a Fortune 1000 company, sells industrial and computer products through a system of branded e-Commerce websites, relationship marketers and retail stores in North America and Europe. The primary brands are Global Industrial, MISCO, Inmac Wstore and TigerDirect.