Bakery cafe chain expands at home coffee offering with new single serve cups
DUBLIN, OH, Aug. 12, 2013 /PRNewswire/ - Tim Hortons Cafe & Bake Shop is adding single serve coffee cups to its selection of at-home brewing options. Compatible for use in Keurig® K-Cup® machines, new and old fans of Tim Hortons coffee can enjoy its fresh taste anytime.
Available in regular and decaf, Tim Hortons single serve coffee cups feature the bakery cafe chain's premium blend coffee made with 100 percent Arabica beans from several of the world's most renowned coffee growing regions.
The single serve coffee cups are available in packs of 14 for $8.99 at participating U.S. Tim Hortons Cafe & Bake Shop restaurants and online at timhortons.com. Packs of 12 are available for $8.99 at amazon.com.
"Whether in our restaurants, at home or on the go, we want to make it easy for our guests to enjoy a great tasting cup of Tim Hortons coffee," said Mike Meilleur, executive vice president Tim Hortons U.S.
Single serve coffee accounts for 26 percent of U.S. ground coffee sales. Approximately 15 percent of U.S. households own a single serve coffee brewer.*
"Single serve coffee is the fastest growing segment of at home coffee and it continues to grow every year," added Meilleur. "Offering our premium blend coffee in a single serve cup allows our guests to enjoy their Tim Hortons coffee in the comforts of home, as well as introduce new fans to the brand."
Tim Hortons single serve coffee cups are not licensed by and have no affiliation with Keurig® or K-Cup®.
*Neilsen Markettrack Data
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of June 30, 2013, Tim Hortons had 807 restaurants in the United States and 4,304 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook (www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).
SOURCE Tim Hortons