Tim Hortons Cafe & Bake Shop proclaims the Iced Capp its official drink of summer 2013
Tim Hortons Cafe & Bake Shop promotes its official summer drink with its new Chill to Win contest, mid-day events for the working professional and ways to beat the summer heat at work
DUBLIN, OH, May 6, 2013 /PRNewswire/ - Summer will soon be here and as the days get longer and the temperatures go higher, Tim Hortons Cafe & Bake Shop wants Americans to stay chill all summer long with its iconic Iced Capp frozen drink.
Tim Hortons Cafe & Bake Shop knows its guests work hard and play hard and want to make sure they have the chillest summer yet. Starting today, Tim Hortons Cafe & Bake Shop launches its brand new, fun summer-themed contest, "Chill to Win."
The Chill to Win contest gives the bakery cafe chain's guests the chance to win thousands of prizes, including daily $1,000 cash prizes and 10 grand prizes of $10,000 MasterCard™ Pre Paid cards. Starting today through to June 30, guests who purchase an Iced Capp or any cold beverage at a Tim Hortons Cafe & Bake Shop restaurant, will receive a PIN code by peeling the tab on the side of the cup. Guests then enter their PIN code at www.chilltowin.com for a chance to win instant prizes. The PIN code is also automatically entered into a daily draw for $1,000 along with the grand prize draw for one of 10 $10,000 MasterCard™ Pre Paid cards.
Chill to Win also offers guests the chance to play an open online game with no PIN code to win more great prizes including Tim Cards, additional PIN codes and an entry into a weekly draw for a VIP Music Experience with a Universal artist.
"The original Iced Capp is an essential summer drink like no other. Its indulgent taste beats the heat and cools you down - and now, it comes with a chance to win cash prizes," said Mike Meilleur, executive vice president, Tim Hortons U.S. "What better way to usher in summer?"
The Iced Capp summer celebration doesn't end there. Tim Hortons Cafe & Bake Shop's Coffee Cruisers will soon be on the road again kicking-off the summer by providing free, full-size servings of Iced Capp at community events, area businesses and summer outings. New in 2013, Tim Hortons Cafe & Bake Shop is launching its "Tims Time Off" tour. The new program sends the Coffee Cruisers to area businesses surprising employees with a mid-day break to go outside and enjoy summer. Professionals will be treated to free Iced Capps, the opportunity to play games with co-workers and score cool, summer-themed giveaways.
"Iced Capps are a dessert-like summer treat that just make you feel good," Meilleur added. "We want to give busy professionals the opportunity to experience that simple pleasure in the middle of a workday."
Tim Hortons Cafe & Bake Shop introduced the Iced Capp to its menu in 1999 and the frozen beverage has been much loved by guests ever since.
Tim Hortons Cafe & Bake Shop encourages its social media fans to share how they chill out during the summer and their Iced Capp love. Fans can join the conversation on Facebook (www.Facebook.com/timhortonsUS), follow on Twitter @TimHortonsUS and on Instagram @TimHortonsCafe&BakeShop. Fans are encouraged to tag their photos and comments with #ChillwithTims.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30, 2012, Tim Hortons had 804 restaurants in the United States and 4,264 restaurants systemwide. For more information, visit www.timhortons.com.
SOURCE Tim Hortons Inc.
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