Tim Riesterer of Corporate Visions and Brian McGuire of ADP to Deliver Joint Presentation at DemandCon Boston 2012
Pair Will Present a Plan and Examples for How to Create Messages and Tools That Support a Successful Sales Enablement Strategy
INCLINE VILLAGE, Nev., Sept. 17, 2012 /PRNewswire/ -- Corporate Visions, Inc., the leading sales and marketing messaging company, today announced that its Chief Strategy and Marketing Officer, Tim Riesterer, will speak at DemandCon Boston, to be held from October 1-2, 2012. He will be joined by Corporate Visions client, Brian McGuire, senior director of marketing and communications for ADP Added Value Services. The event will take place at the Seaport World Trade Center and is expected to draw between 300-400 top-tier executives from a variety of different industries to discuss the latest research, strategies and tactical best practices in business-to-business (B2B) sales and marketing.
"While there are numerous events for both sales and marketing professionals individually, DemandCon is one of the only conferences that provides an opportunity for both departments to interact and align their sales and marketing strategies and processes," said Shawn Elledge, chief engagement officer for DemandCon. "Statistics have shown that organizations that are able to create alignment actually outperform non-aligned companies by as much as 600 percent – and this year's lineup of engaging and thought-provoking sessions will help attendees realize the business benefits that can be gained by doing this both quickly and effectively."
Riesterer and McGuire will provide a unique view of sales enablement that will specifically illustrate how to construct differentiated messages that will help companies close more deals, and deploy those messages into tools that salespeople will actually use at every critical moment of truth in the buying cycle. This interactive discussion will provide insight into the challenges that McGuire is currently addressing at ADP and will show how partnering with Corporate Visions has helped align marketing and sales so that the efforts of both groups are now working in the same direction. The two will provide practical ideas and examples for how to make this happen in other organizations.
More details on this session are below:
Date/Time: Tuesday, October 2, 2012, from 10:15-11 a.m. ET
Session Title: "How to Implement a Successful Sales Enablement Strategy"
Session Details: Depending on how you approach this emerging concept, sales enablement can either be a big challenge or a big opportunity. At this session, you will obtain a global view of sales enablement to better understand the process, the role marketers can play and how to ultimately implement a successful strategy. You will also learn to create conversations with prospects, and then enable salespeople to deliver consistent, high-impact conversations that differentiate and communicate value once you pass that lead to them.
"The vast majority of companies are so focused on the lead generation process that they haven't properly trained their sales and marketing staff on the importance of creating unified messages that stay intact once salespeople are face-to-face with their prospects," said Riesterer. "Learning how to create company messages that speak to your prospects' story – not your company's story – and create a compelling reason to change is an essential step in closing the loop with sales so they capitalize on the demand you create."
For more information or to register for the event, please visit http://www.demandcon.com/boston/2012/ or follow the Twitter hashtag #DemandCon.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. Companies engage Corporate Visions in three key areas:
- Developing differentiated messages that concentrate on customer needs;
- Deploying tools that support critical steps in the buying cycle and that salespeople will actually use; and
- Delivering sales skills training that teaches salespeople how to tell their story in a way that is impactful, engaging and memorable.
Corporate Visions helps clients such as ADP, Dell, Dow Jones, GE and Oracle align marketing and sales with a repeatable methodology for creating unified, sales-ready messages that lead to winning conversations with customers. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.
SOURCE Corporate Visions, Inc.
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