INCLINE VILLAGE, Nev., April 10, 2012 /PRNewswire/ -- Corporate Visions, Inc., the leading sales and marketing messaging company, today announced that its Chief Strategy and Marketing Officer, Tim Riesterer, has been selected as a keynote speaker for the 2012 Business Marketing Association (BMA) International Conference, to be held at the Zurich Ballroom at the Swissotel in Chicago from May 30-June 1, 2012. Themed "Grow," the event is expected to be the year's single-largest business-to-business (B2B) marketing conference in the world, drawing more than 600 attendees from around the globe.
"Each year, we select a single theme that we feel can carry itself through our entire conference agenda, and the moment we decided on 'Grow,' we knew that we had to have Tim as one of our keynotes," said Gary L. Slack, 2012 national conference organizer and BMA Immediate Past Chairman. "Tim's engaging and effective presentation style continues to draw attendees wherever he goes – and since his 'breaking the status quo' message is so pertinent to the struggles that marketers and salespeople are facing every day, we're excited to have him in our lineup to help attendees successfully grow their companies."
As a whole, the event will provide CEOs, CMOs, VPs, directors and marketing professionals with practical information on what it takes to grow profitable, enduring and deeper B2B customer relationships. It will also feature a total of 60 speakers that span the world of corporate marketing, sales consulting and book publishing – including executives from Dow Corning, Emerson, Forrester Research, GE, IBM, Marketo, Motorola and Xerox.
Tim Riesterer will give a keynote on May 31, titled "Status Quo Beatdown: Defeat Your Biggest Competitor in Marketing and Sales." He will also moderate a breakout session later that afternoon, where he will be joined by executives from Omnicell, SunGard and Wells Fargo to discuss ways for sales and marketing professionals to implement a successful sales enablement strategy.
More details on both tracks are as follows:
Date/Time: Thursday, May 31, 2012, from 2-3 p.m. CT
Keynote Title: "Status Quo Beatdown: Defeat Your Biggest Competitor in Marketing and Sales"
Keynote Speaker: Tim Riesterer, chief strategy and marketing officer, Corporate Visions
Keynote Details: As a marketer or salesperson, you likely assume you are engaged in a direct war against your traditional competition, but in reality, there is a third and far less anticipated enemy – the status quo. To grow your business, you need to understand the root causes of the status quo barrier, learn how to defeat those causes, and then create positioning and messaging for your campaigns and conversations that break through to create more opportunities and more wins.
Date/Time: Thursday, May 31, 2012, from 4:30-5:30 p.m. CT
Breakout Session Title: "Creating Customer Conversations That Win: How to Implement a Successful Sales Enablement Strategy"
Breakout Session Moderator: Tim Riesterer, chief strategy and marketing officer, Corporate Visions
Breakout Session Panelists:
- Todd Sims, director of communications, Omnicell
- Ken Powell, vice president, global sales enablement and learning, SunGard
- Tracey S. Fanelli, senior vice president of marketing and communications, Wells Fargo
Breakout Session Details: Depending on how you approach this emerging concept, sales enablement can either be a big challenge or a big opportunity. At this session, you will obtain a global view of sales enablement to better understand the process, the role marketers can play and how to ultimately implement a successful strategy. You will also learn to create conversations with prospects, and then enable salespeople to deliver consistent, high-impact conversations that differentiate and communicate value once you pass that lead to them.
"As a marketer or salesperson, your biggest competition isn't the other company that's vying for that same business – it's actually that your prospect may end up selecting neither of you, leaving you with an unclosed deal," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "This barrier, also known as the status quo, plagues thousands of industry professionals every day. Finding a way to not only beat the status quo barrier, but also to create more compelling conversations, will help you close more deals, which will bring more business to your company well into the future."
To watch a 60-second video of Tim Riesterer describing his keynote and breakout session themes, go to http://www.youtube.com/watch?v=RlvYwJmg9uM.
For more information or to register for the event, please visit www.marketing.org/grow.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. Companies engage Corporate Visions in three key areas:
- Developing differentiated messages that concentrate on customer needs;
- Deploying tools that support critical steps in the buying cycle and that salespeople will actually use; and
- Delivering sales skills training that teaches salespeople how to tell their story in a way that is impactful, engaging and memorable.
Corporate Visions helps clients such as ADP, Dell, Dow Jones, GE and Oracle align marketing and sales with a repeatable methodology for creating unified, sales-ready messages that lead to winning conversations with customers. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.
SOURCE Corporate Visions, Inc.