NEW YORK, July 19, 2016 /PRNewswire/ -- Simulmedia, the leading provider of data-driven television solutions for national advertisers today announced that Tim Spengler has joined the company as President & Chief Revenue Officer. Mr. Spengler brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to television advertising. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), where he helped secure many new clients and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Mr. Spengler was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at iHeart Media and FUISZ Video.
Simulmedia is unique in its ability to plan and activate data-driven TV campaigns for national advertisers that target and reach the most profitable audience segments quickly, efficiently and at scale. Simulmedia's VAMOS platform is powered by a single source massively scaled data-set that blends viewing behavior with actual purchase data. Using VAMOS, Simulmedia can target a brand's most profitable audience segments across all of television, and then measure the subsequent behavior of those exposed to the advertising.
"Marketers are demanding more from their TV ad spend. They want better targeting, better measurement, and provable outcomes," said Dave Morgan, founder and CEO of Simulmedia, to whom Mr. Spengler will report. "Tim is a visionary leader who has the grit, determination and creativity to move the entire Industry toward a Marketer-driven, highly performant TV ecosystem and in so doing, he will help Simulmedia ascend to new heights. I am super excited to have him join our team."
"As an advisor to Simulmedia, I've seen firsthand how this amazing company is transforming the way television is targeted, activated and measured," said Mr. Spengler. "Exciting change is coming to the TV ecosystem because of what is now possible and I can't wait to jump into the mix to help drive this new paradigm forward."
Mr. Spengler has been recognized as TV Week's Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star. He received his Bachelor of Arts from Washington University in St Louis, Missouri. He makes his home in suburban Connecticut with his wife and three children.
Simulmedia, Inc. (www.simulmedia.com) is a New York based marketing technology company founded in 2008. Through its market-leading VAMOS platform, Simulmedia is the only company that can provide advertisers the reach and resonance of linear television combined with the targeting and performance of digital media. Using VAMOS's intelligent audience optimization engine, Simulmedia plans and activates TV campaigns to reach the most profitable audience segments, including those built upon an advertiser's CRM file, or DMP. VAMOS is powered by a single source massively scaled data-set that blends viewing behavior with actual purchase data, thus making possible the direct attribution of sales to TV ad exposure. Unique to Simulmedia, this capability can be extended to other business outcomes such as app downloads, website visits, or TV tune-in.
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