DENVER, June 20, 2013 /PRNewswire/ -- The Denver Mattress Company, one-of-four specialty stores at Furniture Row raised $200,000 through the Tim Tebow Foundation's "Your Dreams Improve and So Do Theirs" campaign supporting orphanage services worldwide. This marks the third consecutive year that Denver Mattress reached its fundraising goal for the foundation.
For every mattress sold at a Denver Mattress store between May 16th until June 13th, fifteen dollars was donated to the Tim Tebow Foundation. An integrated marketing communications campaign consisting of television commercials, radio spots, newspaper ads, catalog mentions, in-store signage, social media, and digital/online supported this national effort.
"We feel fortunate and blessed to assist those in need and to make a positive impact in the world," said Dan Visser, President of the Denver Mattress Company. Tim Tebow agreed, "I am passionately driven to make a difference in the lives of people who need it most and with the help of great people and amazing companies like Denver Mattress, we will make a difference."
About The Tim Tebow Foundation
The Tim Tebow Foundation exists to bring Faith, Hope and Love to those needing a brighter day in their darkest hour of need. The Foundation fulfills this mission every day by fulfilling dreams through the W15H Program, building the Tebow CURE Hospital, building Timmy's Playrooms in children's hospitals, providing care to orphans worldwide and encouraging service to others through Team Tebow. For more information please visit http://www.timtebowfoundation.org.
About Furniture Row Companies
The specialty stores of Furniture Row include Denver Mattress, Sofa Mart, Oak Express, and Bedroom Expressions. Headquartered in Denver, Colorado, Furniture Row operates more than 330 stores in 31 states making it one of America's largest, family-owned and operated specialty home furnishings and bedding retailers. Visit http://www.FurnitureRow.com
About Denver Mattress Company
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. Denver Mattress employs the latest in manufacturing concepts, eliminates middle men, and operates its own nationwide truck delivery fleet. The extremely cost-efficient production of American-made, high-quality mattresses translates into real value for its customers. Denver Mattress is where you find sleep.® Visit http://www.DenverMattress.com
Contact: John Knippenberg / Furniture Row Marketing
SOURCE Denver Mattress Company