Newest offering for the fastest growing segment in the category

RICHMOND, Va., March 4 /PRNewswire/ -- Swedish Match announced today its latest entry in smokeless tobacco -- Timber Wolf Peach Packs.  The new product began shipping this week.

"We are excited about the introduction of new Timber Wolf Peach Packs," according to Chris Lemmon, Brand Manager for Timber Wolf.  "Our promotional campaign for 2010 focuses on Men Who Like Tobacco.  We know that peach is a very popular and strong performing loose flavor at retail.  Men who like peach will now be able to also enjoy one of their favorite flavors in a convenient and discrete way."

Timber Wolf will be the only peach pouch offering in the marketplace and extends the success of Timber Wolf Packs, which are enjoying 20% year-over-year growth.

Portion pouches continue to be the primary growth driver of the Moist Snuff category.  That growth is expected to continue as consumers look for convenient value alternatives in tobacco.

Lemmon adds, "The explosive growth in the pouch and low price segments, along with the continued strong performance of the peach flavor provides us with a tremendous opportunity."

The launch is being supported by a robust media, consumer and point-of-sale campaign. For more information visit www.TimberWolfSnuff.com

About Timber Wolf:  Timber Wolf Moist Snuff launched in 1994, and currently offers 14 different varieties of quality moist snuff at an honest price.

About Swedish Match:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters.  Some of our well known brands include Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff.  Swedish Match U.S. Sales is headquartered in Richmond, VA.  For more information visit the website at www.SwedishMatch.com .

SOURCE Swedish Match

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