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Time to Check-In: AT&T and Foursquare Launch Football Fanatic Badge and Sweepstakes

Foursquare Users Have the Opportunity to Unlock the Exclusive "AT&T Football Fanatic" Badge and a Chance to Win a Trip to the 2013 Discover BCS National Championship Game


News provided by

AT&T Inc.

Dec 21, 2011, 10:58 ET

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DALLAS, Dec.­­­­­ 21, 2011 /PRNewswire/ -- As the Bowl Championship Series games draw near, college football fans are gearing up to pack stadiums and sports bars to cheer on their favorite teams. In January, AT&T* and foursquare will provide these fans the opportunity to unlock the exclusive AT&T Football Fanatic badge, along with a chance to win a trip for two to the 2013 Discover BCS National Championship game through the AT&T Football Fanatic sweepstakes.

Between Jan. 2 and Jan. 9, foursquare users can unlock the AT&T Football Fanatic badge by "checking in" at a stadium during any of the five BCS games or at the AT&T location within the Allstate Fan Fest at the Allstate Sugar Bowl or Allstate BCS National Championship game. Foursquare users who watch the games at sports bars can also unlock the badge during the BCS games.** All users who unlock the badge will be prompted to enter the sweepstakes from a mobile landing page.

"AT&T is excited to be the first U.S. carrier to partner with foursquare on a badge campaign," said Ted Woodbery, vice president - Wireless Data, AT&T Mobility and Consumer Markets. "The AT&T Football Fanatic Sweepstakes gives foursquare users a way to interact with the AT&T brand on a unique social media platform as well as unlock an exclusive foursquare badge for a chance win a free, once-in-a-lifetime trip."

"We're thrilled to be rolling out our first U.S. carrier badge with AT&T as part of such an innovative campaign, said Holger Luedorf, VP of Mobile and International for foursquare. "The AT&T Football Fanatic sweepstakes is the perfect way for AT&T to connect with all of the college football enthusiasts that will be engaging with each other on foursquare while cheering on their favorite teams."

BCS Schedule:

     Rose Bowl Game presented by Vizio – Rose Bowl Stadium, January 2
     Tostitos Fiesta Bowl – University of Phoenix Stadium, January 2
     Allstate Sugar Bowl – Mercedes-Benz Superdome, January 3
     Discover Orange Bowl – Sun Life Stadium, January 4
     2012 Allstate BCS National Championship – Mercedes-Benz Superdome, January 9

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Please review the complete rules and guidelines for AT&T Football Fanatic sweepstakes on or after Jan. 2 at social.att.com/footballfanatic.

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years and older. Ends 1/31/12. To enter and for Official Rules, including odds, and prize description, visit social.att.com/footballfanatic on or after Jan. 2. Void where prohibited.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

Mobile

About foursquare

Foursquare makes the real world easier to use. We build tools that help you keep up with friends, discover what's nearby, save money and unlock deals. Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion.

To learn more about foursquare, visit  https://foursquare.com/about/.

SOURCE AT&T Inc.

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