TimesMobile Introduces GreetZAP

NEW DELHI, February 13, 2013 /PRNewswire/ --

TimesMobile is All Set to Change the Face and Feel of the Greetings and Gifting Category

On the eve of Valentine's Day, TimesMobile Ltd. (TML) today announced the launch of greetings and gifting mobile app, GreetZAP. The app introduces new concept of Voice Cards, which enables users to record their feelings & emotions and send it to their loved ones through physical Voice Cards, which are home delivered. This feature can be used for various occasions like Valentine's Day, Birthday, Anniversary and others. With this app, GreetZAP targets youth in the age group of 15-35 and is ready to strike a chord with the peppy and tech-savvy Gen X of today, to send personalized Voice Cards.

Currently, the GreetZAP app is available to Android users and can be downloaded from Google play store. TML also plans to offer the app to iPhone users in the next few weeks. The app is free to download and offers sending mobile greetings free of cost. This makes it a boon for users to use this app for sending valentine and other greetings.

In addition to Voice Cards, the app allows users to send digital greetings to their loved ones. Users can use the app to send SMS greetings or choose to send music greetings and voice greetings.

For users who don't use the android phone, they can use the features of GreetZAP through web on http://www.greetzap.com, and through wap on m.greetzap.com. In addition to this, the user can send mobile greetings by dialing 58888066 from their mobile phones. This mobile service is available on all major mobile operators, viz., Airtel, Reliance, Tata, Uninor, etc. This mobile service is available in multiple languages (English, Hindi, Kannada, Oriya, etc.) and offers greetings in multiple categories like Birthdays, Love, Anniversary, etc. What's special is that users can record the message in their own voice through IVR and send it to other users.

GreetZAP is also targeting users who want to use a credible gifting service to send flowers and gifts to their friends and relatives. This can be used on a single number 08826262626 across the country. This service offers large choice of flower bouquets, chocolate hampers and other gifts.

Speaking about this new initiative, Ajay Vaishnavi, Director - Telecom, TML said, "It is an inherent need of every individual to greet his or her loved one on special occasions. With Voice Cards, we have brought a new way to express feelings, which today's youth who are very connected and tech-savvy, will love to use. With GreetZAP app, they can do a lot more than sending boring text messages while greeting their near and dear ones."

About TimesMobile

TimesMobile Limited (TML) is the mVAS venture of India's largest media house Times Group. TML is a 100% subsidiary of Times Internet Limited and it offers range of services to consumers, enterprises and brands.

In the consumer space, TML offers services on short code 58888, India's most popular and recognised short code that is accessed by consumers either through SMS or IVR. Additionally, TML leverages the power of mobile Internet for superior reach and offers popular consumer services such as celebrity blogs (Follo) and mobile greetings (GreetZap).

In the space of Enterprise Mobility, TML provides the connect range of products / tools for user interaction / engagement and is a one-stop shop for mobile communications, campaign conceptualisation and creation, execution & management and end-user gratification for brands leveraging the technologies of SMS / IVR / Missed Call / WAP / Augmented Reality and others. mConnect (for user engagement and services), ActiveConnect (for lead completion through sms2Talk, click2Talk, etc) and HiConnect (for voice connect for brands on Facebook) are some of the very popular offerings from TML.

Primary Media Contact: Yashmeen Barua, yashmeen.barua@indiatimes.co.in, 91-9811699757

SOURCE TimesMobile Ltd. (TML)




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