LOS ANGELES, March 23, 2016 /PRNewswire/ -- Tinder, the world's most popular app for meeting new people, is partnering with Rock the Vote, the largest nonpartisan organization in the country driving youth to the polls, to launch 'Swipe the Vote', a compelling campaign designed to attract millennials to participate in the voting process.
In this presidential election year, Tinder invites its users to weigh in on the issues that are heating up the debate and match with the candidate that best aligns with their views. Tinder users will be presented with 10 of the hottest issues being discussed and will be prompted to swipe right if they agree and swipe left if they disagree. Once determined, a percentage match will appear indicating their primary and secondary candidate matches.
"Our users deserve all the credit for this one - we got inspired by their overwhelming engagement in the presidential election," says Sean Rad, Founder and CEO of Tinder. "We also want to do our part in mobilizing our millions of engaged Tinder users to vote this November, and there's no better partner to help with that effort than Rock the Vote."
The 'Swipe the Vote' experience was built in collaboration with Wedgies, a real-time polling platform. Wedgies recently powered online polls for the White House during the State of the Union Address in January.
"Many millennials are engaging in the political process for the first time, and they'll be playing a big role in deciding this election," said Sarah Audelo, Political and Field Director at Rock the Vote. "Tinder provides an amazing platform for millennials to learn more about the views and opinions of the candidates, giving them the opportunity to engage with important political issues while also providing an easy and efficient way to register to vote."
Issues up for debate include legalizing marijuana, same-sex marriage, drilling for oil and gas in America, raising minimum wage, stricter laws for online piracy, increasing education funding and more.
'Swipe the Vote' Users also have the opportunity to learn more about the issues including opinions from supporters and opponents and additional candidate background. Non-registered voters can also seamlessly register to vote and share results on social media, just in time for this year's elections.
For images of the 'Swipe the Vote' experience, please vist Tinder's blog.
Launched in 2012, Tinder is the world's leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 70 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than 10 billion matches made to date.
About Rock the Vote
Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power. During the past six Presidential elections, Rock the Vote ran the largest voter registration drives for young people and has partnered with more than 25,000 partners through its online, multi-lingual voter registration tool. Rock the Vote is dedicated to mobilizing the vote, protecting voting rights and advocating for an electoral process and voting system that works for the Millennial generation, America's largest and most diverse population in history. To get Rock the Vote updates on upcoming events, election reminders and candidate, visit Rock the Vote. Engage on social media, by following Rock the Vote on Facebook and on Twitter at @rockthevote.
Rogers & Cowan for Tinder US
Vice President, Communications & Branding, Tinder
Elle Communications for Rock the Vote
Director of Communications, Rock the Vote
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