NEW YORK, March 23, 2016 /PRNewswire/ -- Regardless of the shifting and ever-changing social and digital landscapes, earned media is still one of the most cost-effective ways to increase brand awareness, gain access to a larger potential audience and boost your lead generation efforts. PR Newswire's Small Business PR Toolkit recently addressed ways to identify opportunities to generate buzz for your small business, and in today's post, contributing author Penny Sansevieri is providing actionable ways to capture the media's attention.
Ideal fit for your topic. Before sending your latest pitch, ensure the topic is an ideal fit for the media outlet you're pitching. A quick way to cover your bases is to check their website or social media channels to peruse the type of content they cover.
Pitch format. If emailing, create a short and catchy subject line to prevent the email from being deleted before it's ever opened. Keep the body of the email short so the journalist is not required to scroll down through your message.
Media queries. If you've captured the media's attention, be responsive and flexible to their enquiries. Before discussing your topic, provide the journalists with all additional information they may need to save them research time further down the road.
For additional discussion on the remaining tips that can help you capture the media's attention, please read Sansevieri's complete post here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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Director, Strategic Channels
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