Tips to measure the results and impact of a small business social media strategy The final PR Newswire article in a series about social media for small businesses focuses on the last piece of the puzzle - measuring social media success

NEW YORK, Oct. 10, 2012 /PRNewswire/ -- Understanding the impact of any small business social media strategy is a critical phase of of the process because it provides insight into which tactics are working, which are not, and helps determine how best to allocate valuable resources in the future to maximize brand visibility and return on investment.

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The sixth and final article in a series from PR Newswire guiding small business through social media, "How Should I Measure My Social Media Activities?,"  offers tips for measuring the success of a social media program.  Specifically, it outlines metrics to consider if the objective was to generate more leads, improve customer service or expand networking opportunities.

To read the complete article, visit http://bit.ly/Qe6VQ7.  Visit PR Newswire's PR Toolkit to read the entire series.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                               

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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