TiqIQ and The Atlanta Journal Constitution Tip Off March Madness® Final Four by Launching "AJC Tickets" Locally-Focused Ticket Commerce Platform Now Available at AJC.com
ATLANTA, April 2, 2013 /PRNewswire/ -- TiqIQ, the leading event ticket platform, and The Atlanta Journal Constitution (AJC), today announced the launch of AJC Tickets, a locally-focused ticket commerce platform now available at AJC.com. AJC Tickets is specifically designed to help local buyers and sellers conduct ticket transactions for Atlanta-based live events. The collaboration between the two companies will also serve to diversify AJC's revenue stream, and further drive the newspaper's online user engagement.
Today's announcement coincides with the 75th Annual NCAA's March Madness® men's basketball tournament, which will conclude with the first Final Four round in Atlanta since 2002 on April 6th and 8th. With a current average secondary market price of $600 for those games, this year's tournament is shaping up to be the most expensive Final Four in the last three years, making the ability to buy and sell tickets with ease even timelier.
AJC Tickets will feature all local sellers available through TiqIQ's platform, including Primesport, the Official Ticket Exchange of the NCAA Tournament, as well as other secondary sources like TicketsNow, eBay and TicketCity. TiqIQ also works with primary sellers including Ticketmaster, Ticketfly, and Veritix.
"We're excited to provide our readers with a definitive local resource for finding the best deals for any event in Atlanta, and there's no better event to start with than this men's basketball tournament," said Katie Tankersley, Manager at AJC.com.
TiqIQ's platform will keep AJC.com readers updated on local event price trends and data through real-time data widgets on relevant sections of the site as well as via social media. AJC and TiqIQ are also rolling out a series of editorial features that will analyze the impact of major wins and losses on price trends for the tournament. AJCTickets will also kick off March Madness® with an RSVP contest, during which users who share their game status as 'Going,' 'Maybe Going' or 'Watching' will be entered to win a pair of tickets to the championship game at the Georgia Dome in Atlanta on April 8th.
"We're excited to add Cox Media and The Atlanta Journal Constitution to our roster of forward-looking media partners who are interested in providing their readers with the latest tools and data to simplify the process of buying and selling tickets to live events," said Jesse Lawrence, CEO and Founder of TiqIQ.
In addition to all the buying options, AJC tickets will give users access to TiqIQ's new no-fee selling service, SellerDirect. Using SellerDirect, fans can list tickets for any local event and have them featured on AJC.com as well as across the TiqIQ network.
TiqIQ aggregates event tickets from leading ticket sellers across the Web to help consumers find the best deals for live sports, music and theater. Through their proprietary technology platform, TiqIQ provides real-time price trends for every section of a stadium, enabling consumers to track prices, identify when to buy, and determine how much to spend. TiqIQ also brings innovation to the market through All-In Prices, which exposes all fees to buyers upfront. Since its launch 18 months ago, TiqIQ has provided ticket shoppers with the best selection of buying options in one place, from major sellers like eBay, The NFL Ticket Exchange, Primesport, StubHub, TicketsNow and ScoreBig. TiqIQ is a privately-held backed by leading Venture Capital. The company is headquartered in New York City with development offices in Tel Aviv, Israel.
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source – both in print and online – of news, information and advertising for metropolitan Atlanta. As reported in the September 2012 ABC Publisher's statement, The Atlanta Journal-Constitution reaches a total print and online audience of 2 million people each week. In October 2012, more than 3 million unique visitors access the newspaper's websites, including ajc.com and accessAtlanta.com according to Comscore. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
NCAA and Final Four are trademarks of the National Collegiate Athletic Association.
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