'Tis the Season for Cooking and Recipe Sharing American Egg Board hosts holiday recipe exchange

PARK RIDGE, Ill., Dec. 2, 2010 /PRNewswire/ -- According to the American Egg Board (AEB), the holiday season is a popular time of year for recipe searches on IncredibleEgg.org because so many families rely on eggs for holiday baking and entertaining, as well as for fast meals during this busy season. From casseroles and quiches to cakes and cookies, people are hungry for easy egg recipes around the holidays. In fact, a recent Google report found, during the winter holidays, people are three times more likely to be searching for "easy recipes."(1)

Chef Jeffrey Saad, television host and father of two, loves creating special memories in the kitchen with his family during the holiday and relies on eggs for easy and affordable cooking and baking. "Eggs are a staple in our house, especially during the holiday season, because they are an important part of all our favorite family recipes from make-ahead brunch dishes to desserts," says Saad. "At less than 15 cents apiece, eggs are a great value, which is especially important during the gift-giving season when many folks are watching their wallets."

The Gift of Sharing

In the spirit of holiday giving and sharing, Saad will be hosting a recipe exchange on the Incredible Edible Egg Facebook wall and would love for fans and others to share their own family's tried and true holiday recipes along with stories, pictures and videos. By sharing recipes and stories, fans can help feed the hungry this holiday season. For every post on the recipe exchange, America's egg farmers will donate a dozen eggs to Feeding America.

Be sure to check out the Incredible Edible Egg page to see Jeffrey demonstrate some of his favorite recipes that he'll be sharing with family and friends this year:


For more quick and easy egg recipes the whole family can enjoy for the holidays, visit www.IncredibleEgg.org. Also, watch Jeffrey Saad as he hosts 'United Tastes of America' on the Cooking Channel. Each episode of the series focuses on one iconic food staple and explores it from every angle. The history, process, science and pop-culture significance of each item is examined, along with a look at how today's hottest chefs are reinterpreting them in unexpected ways.

About the American Egg Board (AEB)

AEB is the U.S. egg producer's link to the consumer in communicating the value of The incredible edible egg™ and is funded from a national legislative checkoff on all egg production from companies with greater than 75,000 layers, in the continental United States. The board consists of 18 members and 18 alternates from all regions of the country who are appointed by the Secretary of Agriculture. The AEB staff carries out the programs under the board direction. AEB is located in Park Ridge, Ill. Visit www.IncredibleEgg.org for more information.

(1) Townsend, Scott, "Dig Into Holiday Recipes." Google CPG Blog. November 9, 2010. November 17, 2010 (http://google-cpg.blogspot.com/).

For more information, contact:

Egg Media Hotline:

312-233-1211



SOURCE American Egg Board



RELATED LINKS
http://www.incredibleegg.org

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