@titude Global invests in the healthcare and wellness market
@titude Global, leading corporate communications group with a global footprint, eyeing growth in healthcare sector buys stake in Tino Comunicacao, the first agency to combine public relations, digital intelligence and social networks focused on strategies and solutions for the healthcare and wellness market
SAO PAULO, Feb. 21, 2013 /PRNewswire/ -- @titude Global (www.attitude-global.com), leading corporate communications group with a global footprint and the world's largest independent provider of investor relations services and Tino Comunicacao (www.tinocomunicacao.com.br), the first communications agency to combine public relations, digital intelligence and social networks focused on the healthcare and wellness segments, today announce the consolidation of their operations.
This merger is strategic for both companies, "With the mission of building one of the planet's largest independent communication groups, we endeavor efforts to materialize the operation with Tino that combines competencies in digital communication and public relations in one of the most promising sectors today", explains Mauricio Costa, CEO of @titude-Digital.
Thus, Tino Comunicacao brings to @titude Global its broad experience in providing services to outstanding healthcare companies (including companies, such as J&J and P&G) and its special expertise in corporate communications and digital intelligence concerned with the pharmaceutical market (such as Sanofi, Glaxo SmithKline and Libbs).
Tino is present in 16 countries, including Europe, Asia, United States and Latin America and Brazilian member of Global Health PR (www.globalhealthpr.com), the worldwide network of agencies focused on health, leading regional actions for clients, such as the International Osteoporosis Foundation (IOF). "We sill speed up out growth in the healthcare market, as we have large expertise in this sector and we are aware of the need for new communications solutions and also the digital media challenge in this segment", explains the journalist, Regiane Monteiro, a Tino Comunicacao managing partner.
"In addition, this merger will allow Tino to significantly increase footprint in the wellness market, as we believe in higher consumption for products and services related to this segment", affirms the publicist, Cristiano Calamonaci, a Tino managing partner and in charge of the company's digital strategies.
Only in 2012, for instance, Tino recorded a 53% growth of its net revenues. "We believe that the agency will continue growing at this percentage over the upcoming years taking advantage of the healthcare market evolvement throughout the Brazilian territory", says Rodolfo Zabisky, CEO of @titude.
SOURCE @titude Global
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