To Help Consumers Cut Rising Food Costs, ALLYOU.com Launches Grocery Circular Roundup, Online Destination For Grocery Savings

NEW YORK, June 2, 2011 /PRNewswire/ -- In its continued mission to help consumers cut costs and save money, ALLYOU.com, the one-stop savings destination from the team that publishes Time Inc.'s ALL YOU magazine, launches Grocery Circular Roundup today at: www.allyou.com/grocerycircular.

This free, interactive tool allows consumers to browse grocery circulars in real time by typing in their zip code or selecting their favorite local store to see what's on sale in their neighborhood. Consumers can also enter their shopping list to match desired items with local sales. The tool is powered by Grocery Server, the leading grocery search and shopping engine.

With food costs rising, ALLYOU.com's Grocery Circular Roundup empowers the consumer with the confidence that she is getting the most value for her money.  

"The savvy shopper is proud of her ability to get the best value for her dollar, and with this tool, ALL YOU helps her to feel that she is maximizing every savings opportunity and making informed choices for her family," said ALL YOU publisher Suzanne Quint.

The introduction of this tool sprung directly from the brand's research into what the value-driven consumer was looking for online.

Users can search by product, brand or view products aisle-by-aisle, grouped by food category.  Consumers can then select items they wish to purchase with the click of a button, add them to their shopping list, load printable coupons from ALLYOU.com into the list, print it, and bring it in store. They can also opt-in to receive email alerts when new circulars are available at their chosen retailers.

Two out of three shoppers make shopping lists prior to visiting the store,* emphasizing the importance of pre-planning, according to a recent survey.

StarKist® is the launch sponsor for Grocery Circular Roundup.  Sponsorship is available on a monthly basis. Integrated ads can be targeted based on grocery categories, retailers and zip codes relevant to the sponsor's brands. The sponsor's product will also appear on consumers' printed shopping lists and can be integrated into a sponsor-created themed shopping list.

"The tool offers superior targeting and integration, allowing marketers to reach consumers hyper-locally and literally get on their shopping list," added Quint.

"StarKist is committed to on-trend, consumer-facing technology, so we are excited to partner with ALL YOU on this new venture," said Jennifer Albert, StarKist's Marketing Director.  "Geo-targeting is especially important to StarKist as our new SeaSations® frozen seafood entrees and filets are available in select markets.  In addition, this tool allows the full range of our products to become top-of-mind for consumers at a critical point in their shopping routine."

Via Grocery Server's technology, over 275 grocery chains in the U.S. are included in the tool, representing over 49,000 grocery stores and pharmacies that sell grocery products.  Grocery Server's platform automatically refreshes deals every day to capture any new sale items that have appeared in retail chains.

About ALL YOU

The ALL YOU brand, geared to the value-driven woman, helps women enjoy life for less. ALLYOU.com is a one-stop savings destination from the team that created ALL YOU magazine, published by the Time Inc. Lifestyle Group and sold on newsstands at Walmart stores nationwide and by subscription. ALLYOU.com, which reached 1.7 million monthly uniques in April, features money-saving content, exclusive high-value coupons, daily free samples, discount offers, easy, economical recipes and more.

About Grocery Server

Founded by a team of retail, marketing and technology veterans from Qponix and MyGroceryDeals.com, Grocery Server is a vertical search and shopping engine that powers local deal discovery, recipe search and grocery shopping lists on Web, mobile and social media sites. Sites and applications "powered by Grocery Server," close the loop between online product research and planning and offline purchasing, helping users to make informed purchase decisions before ever entering the grocery store. For more information, visit www.facebook.com/groceryserver.

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.  A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna. Charlie swam into the hearts of tuna fans in 1961 and is celebrating 50 years of good taste this year. For more information on the Company, visit starkist.com. StarKist Co. is a wholly owned subsidiary of the Dongwon Group.

*SymphonyIRI's quarterly MarketPulse Survey, March 2011

SOURCE ALLYOU.com