Toby Pschorr Joins DDB Global Philips Team
LONDON, Sept. 29 /PRNewswire/ -- Toby Pschorr is joining DDB UK as Deputy Managing Director of the Philips Global Team. He will be working closely with the other senior team members to help drive further innovation and effectiveness across all Philips communication channels and sectors.
Pschorr succeeds Roger Trollope in the role. At DDB, Pschorr will work closely with the other senior team members to help drive further innovation and effectiveness across all Philips communication channels and sectors.
Prior to joining DDB UK, Pschorr was Managing Director at Santo. He started his career with BMW in Germany, before moving to the agency side where he worked for WCRS, Fallon and BBH on global brands such as Vodafone, Sony, Unilever and Audi.
Laura Jones, Global Client Managing Director on Philips said, "Toby's experience managing global brands across markets is truly invaluable. His passion for what Philips has achieved over the past few years is palpable, and his excitement and vision for what could still be achieved for such a great brand as Philips makes him the right person to help continue building that momentum."
Pschorr added, "I am a committed believer in engaging with customers through all relevant communication channels. This is an area I feel Philips truly exceeds in, and I am looking forward to becoming a part of it."
In the past year, the campaigns created for Philips by DDB have achieved more effectiveness awards and more creative awards than ever before across their Healthcare and Consumer Lifestyle sectors.
Philips Parallel Lines campaign has enjoyed great success since its launch in April. The Gift was awarded the Film Craft Grand Prix in Cannes; the 3D film of the campaign launched last week. The winner of the Tell It Your Way competition was also announced last week as Keegan Wilcox, director of the film Porcelain Unicorn.
This follows the success of last year's Carousel spot, which picked up awards such as the Film Grand Prix at the 2009 Cannes Lions, as well as a Silver Euro Effie for its outstanding results.
DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most creatively awarded networks globally, DDB was Campaign's 2009 Global Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop the ideas that people want to play with, participate in and pass along. We call this Social Creativity which results in ShareValue, the powerful combination of influence within social communities and tangible business performance. DDB Worldwide is part of Omnicom Group Inc. (OMC).
SOURCE DDB Worldwide Communications Group Inc.
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