MINNEAPOLIS, Dec. 20, 2016 /PRNewswire/ -- The Transportation Marketing & Sales Association (TMSA) recently named Tom Collins chairman of its membership committee. In this role, Collins will lead the association's strategic efforts in membership retention and growth. Members find value in this industry association through programs and resources that help them to make sales, marketing and communications strategies more effective, productive, and profitable.
Collins will leverage his 25-year marketing career to help expand TMSA's membership of sales, marketing and communications professionals with companies in transportation market segments and modes. Membership is primarily comprised of motor carriers, railroads and intermodal companies, ocean carriers, port authorities, technology innovators, and third-party logistics companies. Currently, Collins is senior director of marketing for Saddle Creek Logistics Services and oversees the company's marketing, including demand and lead generation, CRM management, and marketing automation. He also has been in various marketing roles with FedEx Freight, Watkins Motor Lines, and Roadway Express. He holds a master's in business administration in marketing from The Ohio State University and bachelor's degree in marketing from Indiana University of Pennsylvania.
"We are extremely pleased to have Tom Collins in this leadership role," said Brian Everett, TMSA's chief executive officer. "TMSA continues to look for ways to strategically expand and retain our membership in all modes and market segments. Collins has recently led the association in making improvements to our new member onboarding process, and now is working to help put in place effective member recruitment resources and processes. In 2017, TMSA also will place additional emphasis in membership growth in the Canadian marketplace."
For more information, call 952-466-6270 x208 or visit www.TMSAtoday.org.
About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit www.TMSAtoday.org.
Contact: Brian Everett, CEO, TMSA
952-466-6270, ext. 201, email@example.com
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SOURCE The Transportation Marketing and Sales Association