tommee tippee® Introduces New Closer To Nature® Pacifier Collection New pacifiers designed with baby in mind; 68% of babies* accepted new tommee tippee pacifier on first attempt

NORWOOD, Mass., April 7, 2014 /PRNewswire/ -- tommee tippee®, the fastest growing baby bottle brand in America, is revolutionizing quiet time with the launch of new, orthodontically designed pacifiers, as part of the brand's Closer to Nature infant feeding and accessory line. With a nipple shaped more like a bottle nipple—and more like mom's breast—the new pacifiers are more familiar to the baby, resulting in the higher acceptance rate. Based on independent product research by Swift Research, 68 percent of parents* said their babies accepted the new tommee tippee pacifiers the first time offered.

"Our goal is to make parents' lives easier, and we know that for a parent, there is nothing better than a calm, content baby," said Vincent D'Alleva, General Manager of Mayborn USA. "We've done extensive research to develop the perfect pacifier and are pleased with babies' acceptance rates of our new design, and we think parents will be, too."  

The pacifiers are orthodontic in design to help support healthy oral development, and are available in a range of styles and sizes to soothe babies from birth to 18 months.

The pacifiers are available in the following styles:

  • every day: Traditional shield style with modern but understated designs. Available in 3 sizes/age stages, 0-3M, 0-6M and 6-18M.
  • night time: Traditional shield style with glow handle, making it easier to find in the dark. With night and sleep themed decorations. Available in 2 sizes/age stages, 0-6M and 6-18M.
  • air style: Air holes in the shield encourage improved air to flow to help minimize risk of skin irritation. Available in a variety of colors. Available in 2 sizes/age stages, 0-6M and 6-18M.
  • fun style: Traditional shield style with bright and playful designs. Available in 2 sizes/age stages, 0-6M and 6-18M.

Additional features:

  • Symmetrical orthodontic shape, making it easier for baby to hold in his or her mouth
  • BPA and phthalate-free silicone
  • In girl, boy and gender neutral colors
  • Dishwasher and sterilizer safe

For where to buy information visit http://www.tommeetippee.us/

ABOUT TOMMEE TIPPEE 
tommee tippee, from the U.K.-based Mayborn Group Limited, is the number one feeding brand in the UK and the fastest growing bottle brand in America. tommee tippee has earned a reputation for its clever ideas, product quality and simply intuitive designs that promote natural development at every age, stage and feeding need. 

* Independent product trial conducted by Swift Research, February 2013, with 59 mothers and their babies.

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SOURCE tommee tippee



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