Tommy Hilfiger Announces the Opening of its Largest Anchor Store in France on the Champs Elysees in Paris

AMSTERDAM, July 6, 2010 /PRNewswire-FirstCall/ -- The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation [NYSE: PVH], announced today the opening of its largest anchor store will take place in France in Fall 2010. Located at 65 Avenue des Champs Elysees in Paris, the impressive 835 m2 flagship store will join an exclusive mix of upscale retailers on one of Europe's most renowned shopping avenues.

"The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe," said Fred Gehring, Chief Executive Officer of the Tommy Hilfiger Group. "Champs Elysees is one of the most renowned avenues in the world, with a truly international clientele. It is an important milestone in our continued efforts to establish anchor stores in every major city around the world, and also reflects our firm belief in the potential for future growth in France."

"I am very excited to bring the ultimate Tommy Hilfiger lifestyle experience to France via our new anchor store on the Champs Elysees," said Tommy Hilfiger. "Due to its location on one of the most iconic avenues in the world, we see this as the sister to our Fifth Avenue store for Europe. Champs Elysees represents the intersection of aspiration and accessibility, which is at the heart of our brand. This flagship will be the perfect European home to bring our classic American cool to a global audience."

The impressive Champs Elysees store will be executed with an array of color, texture, humor and fun, as seen through the use of unique styling, as well as furniture and visual elements. The concept will pay tribute to the brand's heritage by incorporating an eclectic mix of vintage furniture and props from the USA, as well as those from France.

There are approximately 1,000 Tommy Hilfiger stores currently worldwide, with freestanding stores located in New York, London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Vienna, Hong Kong, Buenos Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami, among others.

About the Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit http://www.tommy.com.

About Phillips-Van Heusen Corporation

Phillips-Van Heusen Corporation, one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and Timberland. Visit http://www.pvh.com.

    Notes to editors:

                              TOMMY HILFIGER STORE
                                  Paris, France

    Location:                      65 Ave Des Champs Elysees
                                   75008, Paris France

    Date of Opening:               Fall 2010

    Store Format:                  Ground Floor: Menswear, Tailored,
                                   First Floor: Womenswear, Runway, Footwear,
                                   Accessories, Childrenswear
                                   Basement: Hilfiger Denim

    Total Floor Space Area:        835 m2

    Total Space:                   1,533 m2

    Store Concept:                 Anchor

    Interior Architecture:         Tommy Hilfiger Europe - Retail Store
                                   Development/RPA

    Visual Design/Merchandising:   Tommy Hilfiger Europe - Retail Visual
                                   Development

    Lighting:                      Zumtobel Lighting

    Fixturing:                     Image Builders - Sportswear
                                   Teamwork - Denim

    Planning & Realization:        Performances LBA

SOURCE Tommy Hilfiger Group