NEW YORK, Sept. 5, 2013 /PRNewswire/ -- The Halo Group, a New York City based branding and marketing communications agency, is pleased to announce the addition of Toni Racioppo as Senior Vice President, Media Services. She will lead the media team in the strategic development, implementation and measurement of innovative communications programs across all mediums for Halo's clients.
"Toni's the perfect fit for our agency and clients. She's hands-on, has deep major brand experience, the ability to integrate traditional and the most current forms of media and the gumption to try new things," said Linda Passante, CEO/Co-Founder, The Halo Group.
Under her leadership, Halo's media planning and buying services will work across all channels of traditional print, broadcast, digital, mobile and OOH, as well as search engine marketing and optimization. She will also be responsible for ensuring seamless communications between interagency teams, exploring new techniques to identify and reach audiences across all media.
"I treat each media channel as an individual mindset. These mindsets are then analyzed and meshed with campaign objectives to create the most effective and measurable innovative media plan," explained Racioppo.
Racioppo is an award winning media expert with broad-based experience managing traditional, digital, emerging, VOD, as well as social, mobile, diversity and sports marketing. With over 25 years of experience, she has spent the better part of her career devising media strategies that enhance the creative and elevate the brand. Over the years she has provided clients with not just a more creative style of media, but integrated solutions as well. Racioppo's vast experience encompasses successfully running the global accounts of GE and ExxonMobil, as well as the domestic accounts of FedEx, Macy's, Visa, eBay, Armstrong, Charles Schwab, Schering Plough, Embassy Suites, Purina, Nestle Waters, Georgia Pacific, Campbell Soup and the US Navy.
A past recipient of Advertising Age's B-to-B Magazine's Media Strategist Award, she is a former chairperson of the AAAA's Business-to-Business committee and holds a Six Sigma Green Belt. Racioppo is a graduate of Fordham University, New York.
About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo's work has been honored with some of the industry's top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. Visit http://www.thehalogroup.com for more information.
SOURCE The Halo Group