Tonight! Alcopop-Free Zone™ Marin Advances as San Rafael City Council to Vote on Resolution of Support

Youth to Rally before at Albert Park 7-Eleven to ask for an end to Alcopops Sales

SAN RAFAEL, Calif., Sept. 4, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael tonight. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free Zone™ Marin.

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What:  Rally, New Conference, March, and City Council Meeting
When:  Tuesday, September 4, 2012, 5:30 p.m.
Where:  703 B Street, San Rafael, CA 94901 
Who:  Supporters Include:    

• Alcohol Justice
• Albert Park Neighborhood Alliance
• Andy's Local Markets
• Being Adept
• Families for Safer Schools
• Marin County Advisory Board on Alcohol & Other Drug Problems
• Marin County Dept. of Health & Human Services Prevention Hub
• Marin County Pharmacists Association
• Novato Blue Ribbon Coalition for Youth
• Novato Police Department
• Pharmacist Planning Service, Inc.
• Santa Margarita Neighborhood Association
• San Rafael Community Coalition
• Sober Living in Mill Valley
• Twin Cities Coalition for Healthy Youth
• United Market
• YMCA – Marin County Youth Court
• Youth Leadership Institute
• Youth for Justice

Why:  Youth-attractive alcopops, or flavored malt beverages (FMBs):      

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
• Are packaged in brightly-colored cans, similar to energy drinks
• Are priced low enough to effectively target underage drinkers, especially young women
• Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
• In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
• Encourage underage consumption which leads to serious alcohol-related harm

Media Availability:    For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492

More Information:   www.AlcopopFreeZone.us

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice

RELATED LINKS
http://www.AlcoholJustice.org