2014

Tony Gonzalez And CLEAR MEN SCALP THERAPY™ Team Up To Show The Men Of NCAA® March Madness® How To Execute 'The Perfect Play' College Hoops Player and Pro Football Tight End Teaches Guys How To Be The Perfect Man This Sports Season and Beyond

ENGLEWOOD CLIFFS, N.J., April 1, 2013 /PRNewswire/ -- Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with CLEAR MEN SCALP THERAPY to share his tips on executing The Perfect Play during March Madness this year.

From picking a winning bracket to hosting the perfect Final Four® party, Gonzalez, with the help of CLEAR MEN SCALP THERAPY™, has you covered. He helped the University of California-Berkeley reach the Sweet Sixteen® in the 1997 NCAA tournament, so he knows what it takes to win on the hardwood.  Plus, with the Final Four in Atlanta this year, where Gonzalez has spent the last four pro football seasons, he can even help you throw the perfect Southern-inspired Finals party.  

"The likelihood you pick a perfect bracket are 35 billion to one4 , but your odds for being the Perfect Man are a lot better with CLEAR MEN SCALP THERAPY™," said Gonzalez.  "We're helping guys execute a Perfect Play on the court, on the field or even a night on the town – it's about playing with confidence and to me that means 100% flake-free hair. Looking good means I got game."

Clear suggests other ways to have the perfect Final Four experience:

  1. The Perfect Bracket – According to 2012 research, men are proven to spend on average nearly 30 minutes longer on bracket selection than their female March Madness counterparts.1 Here is a helpful tip: when going with an 'underdog team,' go with teams that have a disadvantage of 10 points. 2  Gonzalez adds, "Do your research.  If you want the perfect bracket, then you've got to put in the effort and study up on the teams, their strengths, weaknesses, and key stats."
  2. The Perfect Attire – While sweatshirts and college tee-shirts typically don't qualify as 'going out' apparel, March Madness is clearly the exception. Go all out or pick one key piece like a cool, flat-brimmed hat that flaunts your team's logo. Here's an interesting piece of March Madness (fashion) trivia: did you know that all of the last 8 NCAA basketball championship teams had the color blue in their uniform?3 Apparently looking good and playing well go hand in hand.
  3. The Perfect Finals Party – When it comes time for the finals, skip the madness at the bar and invite your fellow fans to watch the game at your place. Let the Final Four's Atlanta locale serve as party inspiration. Choose Southern food and drink crowd pleasers like BBQ, mac-and-cheese and sweet tea.

CLEAR MEN SCALP THERAPY™ knows that the perfect play starts with great looking hair that is free of dandruff. With nearly 30 million men experiencing dandruff, one of the most common and annoying scalp issues for men5, it is time to start using a solution that really works. CLEAR MEN SCALP THERAPY™ breaks the one-size-fits-all mold of dandruff care that leaves hair looking & feeling great, and has an amazing fragrance men enjoy using every day.

"You can be the perfect man this Final Four with the help of CLEAR MEN SCALP THERAPY™," said David Rubin, Unilever Vice President Marketing Hair, U.S. "And with Tony Gonzalez coaching you through the Big Dance®, from the opening tip to the final buzzer in Atlanta, it's easy to do."

CLEAR MEN SCALP THERAPY™ is a line of daily "2 in 1" shampoo + conditioners and shampoos designed specifically for men and clinically proven to stop dandruff at the source for 100% dandruff protection6. The entire range is specially formulated with Bio-Nutrium 10, a combination of natural ingredients including ginseng, tea tree and natural mint.

For more information on how to be the Perfect Man:
Visit: www.Facebook/clearmen

About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.

Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.

NCAA, Big Dance, Final Four, March Madness and Sweet Sixteen are trademarks of the National Collegiate Athletic Association.

1 March Madness Myths and Facts, March 14, 2012, from http://www.maxim.com/other-sports/march-madness-myths-and-facts
2 Roosevelt, T.K. The Interesting Stats and Facts Behind March Madness Bracketology, March 14, 2012, from  http://www.rsvlts.com/2012/03/14/2012-march-madness-infographic/
3 Rovell, D. A Statistical Breakdown Of March Madness, March 15, 2012, from http://articles.businessinsider.com/2012-03-15/sports/31195563_1_tournament-site-ncaa-tournament-tv-tournament-game
4 Gassko, D. March Madness: The Perfect Bracket. Retrieved February 26, 2013, from http://www.bookofodds.com/Daily-Life-Activities/Sports/Articles/A0151-March-Madness-The-Perfect-Bracket
5 US Personal Care Usage Pane (questionnaire data); Men aged 13+; Average weekly use during 12 m/e June 2009
6 No visible flakes with regular use

Contact:


Christine Cea

Janna Porrevecchio

Unilever

Weber Shandwick

201- 894-2596

312-988-2125

Christine.Cea@unilever.com

jporrevecchio@webershandwick.com

SOURCE Unilever North America



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