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Tony The Tiger® Announces His Support For Cross-State Kin As The World Series Heads To Michigan Cereal legend calls on other Michigan mascots to cheer for Detroit and support food banks

BATTLE CREEK, Mich., Oct. 26, 2012 /PRNewswire/ -- Famed Kellogg's® cereal mascot Tony the Tiger today expressed his strong support for his fellow Michigan-based Tigers and urged mascots across the state to join him in rallying for the Detroit Tigers as they head home for game three of the World Series.

(Photo: http://photos.prnewswire.com/prnh/20121026/CG01025)

"I've got nothing against San Francisco, but it's only natural that I have strong allegiance to Detroit, as both a tiger and a Michigander," said Tony, who makes his home in Battle Creek, Mich.  "This is a big deal for our state, and I urge my fellow mascots across Michigan to show their stripes and join me in supporting our Detroit Tigers."

To unify the spirit of Michigan's characters in support of the Tigers, Kellogg's and Tony announced the formation of "Michigan Mascots for Motown."  For every Michigan-based mascot that tweets about their support with the hashtag #showyourstripes, Kellogg's will donate 10 cases of Frosted Flakes (up to 1,000 cases) to Feeding America for distribution to Detroit area food banks. 

"Let's get this state rocking and share our love of the Tigers," said Tony.  "Mascots from across Michigan, let's show the Tigers that we think…They're Gr-r-r-reat!®"

All fans – humans and mascots alike – are encouraged to share what they love about the Tigers or their favorite team on Kellogg's Frosted Flakes Facebook page or by following @Kellogg_US on Twitter.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company



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