Top 3 Marketing Areas for Small Businesses to Consider Where should you spend your money?
ROSWELL, Ga., Oct. 2, 2012 /PRNewswire/ -- For anyone who has a small business, you know there are tough decisions to make regarding how to allocate your marketing dollars with limited available funds. Here are three marketing areas to consider.
(1) Professional Website – MUST HAVE
All businesses should have a professional website. It is often the first insight a customer has into the corporate image, brand recognition/ association, and sometimes just that you exist at all. This is especially true for e-commerce stores where a simple, professional checkout process is a minimum requirement. Even brick-and-mortar stores should have a well designed and comprehensive website for both existing and prospective customers because we are a mobile society that wants what we want, when we want it – which is typically right now. As humans, we are likely to gravitate toward those that capture our attention. At a minimum, your website should answer these four questions: Who are you? What are you selling? Why do they need it? Where can they get it?
(2) Public Relations – MAYBE NOT
If you are like most small businesses, you've probably been approached by an online PR company wanting to sell you a "package" of press releases at a reduced rate that you have to use in a specified amount of time. And some try to lure you with "we're not like everyone" else comments on their website. I myself am still trying to use up the last of a "package" I purchased awhile back. In this day and age though where blogs, websites, a vast array of social media options, and a multitude of digital distribution strategies are becoming primary sources for content, do we need to allocate money to a large number of press releases in a short amount of time? Should you limit yourself to their distribution partners with no guarantee of distribution? Press releases are just one source of content distribution and website inbound links for your company. White papers or ebooks can be found on the internet that can help you create content online to get your message out. You may want to think about balancing that out with a professional PR effort for key corporate milestones, should your business demand it. In my opinion, not all small businesses need a constant flow of press releases.
(3) Social Media – MUST HAVE
Take the time to learn about social media and how inbound marketing can help your business grow. There is an art to this. A strategy. This is one area I would focus most of my effort, especially with limited funds. I have tried the low end solution providers and the high end solution providers to get me started. I believe that an on-going solution where they help train you to understand and perhaps one day manage is, in my opinion, the best solution. Hop on this train NOW and buckle up!
Some astounding social media statistics.
-91% of online adults use social media regularly. (Experian)
-73% of smartphone owners access social networks through apps at least once/day (Lightspeed Research)
-YouTube users watch more than 3B hours of video per month (YouTube)
-93% of adult US Internet users are on Facebook (BlogHer)
-Over 100 million Twitter Users worldwide (HubSpot)
-Almost 50% of B2B Companies actively use LinkedIn (LinkedIN)
About TileSizer Inc.
TileSizer Inc. is based in Roswell, Georgia, and its products are manufactured in the USA. TileSizer is "The smarter, safer tile cutting tool." Connect at www.tilesizer.com, www.fb.com/tilesizer or @tilesizer on Twitter.
Contact: Laura Saitta
703 677 2174,
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SOURCE TileSizer Inc.