Topps Launches BUNT 2014 App for Android, Expanding Mobile Footprint Topps sells more than 50 Million digital card packs in 14 months, now at a rate of 3 packs per second.

NEW YORK, June 4, 2014 /PRNewswire/ -- The Topps Company, Inc. today released Topps® BUNT® 2014, the exclusive Major League Baseball digital trading card app, for Android. Available now on the Google Play Store, BUNT 2014 for Android expands the Topps digital footprint from iPhone, iPad and iPod touch devices to target Android devices with a unique digital collecting experience.

The Topps' app portfolio, including Topps BUNT, Topps HUDDLE and Topps KICK, has collectively sold more than 50 million packs of digital trading cards in 14 months on iOS. In fact, Apple recently named Topps BUNT 2014 a "Best New App" on the iPhone. Similar to other app developers, like Instagram, Vine, and Flipboard, Topps first built up a loyal following and healthy business on iOS, with over one million users collecting digital cards on the platform.

"We are excited to bring the thrill of the chase of digital collecting to Android users," said Michael Bramlage, Vice President and General Manager of Digital at Topps. "Our success on iOS is proof that this is a real phenomenon, and we fully expect to see the trend accelerate with coverage for more smartphones and devices."

As Topps expands BUNT, Android users can expect the same thrilling experience in collecting digital cards, trading with friends, and completing sets, just like with classic cards. But because it is digital, BUNT users enjoy innovative new twists, like live baseball statistics, real-time card rarity, limited-edition sales, and the ability to carry their entire card collection in their pockets.

The app launches with fun new features across both mobile platforms, including:

  • Card Locks: have a super-rare digital card you won't trade? Lock your favorite cards into your collection to avoid annoying trade offers.
  • Intuitive Trading: are you a high frequency trader? More intuitively build 9-to-9 trades to dominate the trading market.

"Topps BUNT 2014 has exceeded our expectations, consistently ranking in the Top 50 Grossing apps on the US iPhone, and peaking as high as #25," said Bramlage. "It's a healthy and growing business that is certain to expand with the move to Android."

Topps BUNT 2014 is free from the Google Play Store for Android and from the App Store for iOS. Search for "Topps BUNT" or visit Google Play or Appstore.com/bunt.

Topps BUNT 2014 is officially licensed by MLB Advanced Media and by Major League Baseball Players Alumni Association's Player Choice group licensing program.

ABOUT THE TOPPS COMPANY, INC.
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps' leading sports and entertainment products include Major League Baseball, National Football League, English Premier League, Bundesliga, Indian Premier League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. Topps' newest division is Topps Digital, which is focused on bringing the iconic Topps brand to new users through digital media. Visit www.topps.com for more information.

ABOUT MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.

ABOUT MAJOR LEAGUE BASEBALL PLAYERS ASSOCIATION (MLBPA) 
The Major League Baseball Players Association (www.mlbplayers.com) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust.

 

 

SOURCE The Topps Company, Inc.



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