LONDON and NEW YORK, Nov. 7, 2016 /PRNewswire/ -- The Topps Company, Inc. raises its exciting Topps Now™ program to a new level with the announcement of the Premier League Topps Now. The Premier League Topps Now program will be joining the already well-known MLB, MLS, AMC's The Preacher, UFC and WWE series, and will highlight the top moments and milestones that occur during matches each week. For the first time ever, the Topps Now cards will be available not only through the American Topps website at Topps.com, but also through the international ToppsDirect.com website.
"We are very excited to add the Premier League to the Topps Now portfolio," said Jeff Heckman, Director, New Product Development and eCommerce Marketplace. "Opening Topps Now internationally with the inclusion of Topps Direct is the perfect expansion for the Premier League launch, and we are excited to bring fans from all over closer to the Premier League through this program."
Topps Now, a Topps.com and ToppsDirect.com-exclusive physical card product, celebrates greatest moments and milestones from the 2016/17 Premier League season as they happen. The physical cards are available the very next day to purchase through but for only 24 hours, and will not be available for purchase again.
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectables and distinctive confectionary products. Topps' leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and other trading cards, sticker albums collections and collectibles. Topps' app portfolio, including Topps® BUNT®, Topps® HUDDLE®,TOPPS KICK®, Topps® UFC Knockout, Topps® WWE Slam, Topps® The Walking Dead and Fear the Walking Dead: Card Trader and Topps® Star Wars™: Card Trader, has been a hit with millions of fans around the world. Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop, Crunchkins™ and Bazooka® bubble gum. Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com.
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