CHATTANOOGA, Tenn., Oct. 25, 2016 /PRNewswire/ -- Torch announces shipping of its customizable, smart WiFi router to families' homes this holiday season. The Torch WiFi Router provides an easy solution to keep kids safe online, just in time to help parents manage time spent on newly gifted video games and electronics.
With 68 percent of U.S. consumers planning to make a tech-related purchase this year—up 6 percent over last year according to the Consumer Technology Association—the Torch router is a well-suited gift for parents to enjoy this holiday season.
"The Internet is a place for kids to explore, grow, and learn, but it's not always a good use of time and there are some things your child may not be ready for yet," says Torch CEO and co-founder Shelley Prevost, a psychologist, businesswoman and mother of three. "We allow parents to weed out what's harmful so their kids have room to be curious—they can worry less and encourage their children's interests and curiosity more."
The user-friendly Torch WiFi Router (http://mytorch.com/) is a plug and play device with a simple, intuitive design. Created for busy parents with little time to learn details of a new electronic device, the Torch Router makes managing children's internet activity extremely simple. Clear, easy-to-use features include a pause button for the internet, customizable bedtimes, filtering, and reporting on where kids are going online.
Most parental control tools come in the form of apps, network appliances, or software on each device, but the Torch router is unique because it adjusts internet usage at the gateway—the WiFi router—making it harder for enterprising kids to get around parental controls. The Torch router is compatible with most home gadgets such as iPad, Xbox, Roku, Apple TV, and Nest, and runs the latest ultra high-speed technology (Gigabit LAN speed + 802.11 ac MIMO for wireless).
The company was formed when CEO Prevost needed help curbing her children's internet obsessions. Her colleagues at Chattanooga venture capital firm Lamp Post Group, including co-founder Wayne Fullam, came on board to help create a router to manage devices that was user-friendly enough for everyone.
Torch was successfully funded by more than 1,000 backers on Kickstarter in the fall of 2015, generating $162,000 from supporters and continued success with pre-orders in 2016. The Torch router has received distinctions from across the nation that include a SUP-X award winner, a SXSW Interactive Innovation Awards finalist, a Kickstarter Staff Pick, featured as a Kickstarter "Projects we Love," the 36|86 Competition Grand Prize Winner, and AT&T Shape Challenge Finalist.
The Torch WiFi Router is $249.00 and can be purchased exclusively at mytorch.com, available on Amazon starting November 14.
Founded by Shelley Prevost, an experienced psychologist and mom of three, Torch is a company that is using technology to create a better internet for kids and allowing parents to cultivate creativity and balance in the home. Their first product is a state of the art WiFi router that provides parents with insights into children's' internet use, dynamic internet filtering, and the ability to set bedtimes and pause the internet. For more information, visit www.mytorch.com.
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