NEW YORK, March 22, 2016 /PRNewswire/ -- Torrential, Inc., a leading mobile-first, multi-screen video platform, today announced a partnership with LiveRamp, the leading provider of privacy safe data onboarding and connectivity services. The partnership enables Torrential and its clients to use first-party data in a safe manner to uniquely analyze, reach and optimize desired multi-screen video audiences.
Torrential's innovative video technologies connect advertisers with millions of "always-on" consumers through premium media, original programming and data science across smartphones, tablets, TV and online. LiveRamp onboards first-party customer data, such as CRM and point-of-sale records, to reach desired consumers across any channel and device.
"As we pioneer multi-screen programmatic TV, the ability to overlay intelligent data and deterministically reach desired audiences is critical. This is a $70 billion market opportunity. We're thrilled to partner with LiveRamp," said John DeSantis, VP Operations, Torrential. "This is another ripple of the digital tsunami that will advance the traditional TV industry for everyone."
"Multi-screen video advertising, coupled with traditional TV advertising, represents an innovative area that is poised for growth," said Anneka Gupta, Chief Product Officer at LiveRamp. "Our partnership with Torrential extends a sophisticated layer of predictive datasets to brands that are beginning to embrace the convergence of digital video and traditional TV."
About Torrential Inc.
Torrential is tomorrow's multi-screen video technology & media platform, for a mobile-first world. Torrential's innovative mobile-first, multi-screen video technologies connect agencies and Fortune 500 brand advertisers with millions of "always-on" consumers through premium media, original programming and data science across smartphones, tablets, TV and online. Torrential provides its diversified client base of agencies, brand advertisers, content creators and media companies with transparency and measurable results, while enhancing the overall web experience for people. Founded in 2013 by proven entrepreneurs and former BBE executives Matt Wasserlauf, Doug McCurdy and Tarun Yadav, Torrential is headquartered in New York. For more information, visit www.torrentialinc.com.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.liveramp.com.
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SOURCE Torrential, Inc.